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Meow Mix Tender Centers Commercial
Sources
https://www.avma.org/KB/Resources/Statistics/Pages/Market-research-statistics-US-pet-ownership.aspx
http://www.investopedia.com/articles/pf/06/peteconomics.asp
http://www.answers.com/Q/Top_ten_most_popular_brands_of_cat_food_and_why
How I would Improve It
- make the beginning shorter, but add details to keep it interesting
- make the cats look less creepy if possible
- information?
Head vs. Heart
-commercial aims for the heart for the owner rather than the head
- cat owners probably care a lot about their cats, so the commercial presents something that they can relate to
- makes the owners think about their cat
- emotional connection: if the owners see a happy cat, they will want their cat to be happy as well
Statistics
- As of 2012, 30.4% of U.S. households own cats (that's approximately 36,117,000 households) (American Veterinary Medical Association)
- an average of $919 is spent on a cat per year
- the commercial clearly has a large number to target
Weaknesses
- REALLY annoying after watching it too many times
- there are a lot of things to focus on at once
- a majority of the viewers will hate the tune once it's stuck in their heads
- beginning might be long
- most likely, only cat people will be interested
Demographic Targets
- obviously targeting cat people/owners
Strengths
- amusing and entertaining
- captures the audience's attention from the start
- people remember it
Competition
- Meow Mix is making commercials because they are competing against other (more popular) brands
- Did not make list of Top 10 Purchased Brands
- apparently, Meow Mix is considered to be low quality when compared to other brands, so they use the commercial to make the food look more appealing
Meow Mix Tender Centers Commercial
Cult?
- Meow Mix can be considered as a cult
- when purchasing food for their pets, pet owners tend to stick to the same brand
- one of the commercials goals is to "recruit" more followers