Globalization and its impact on the fashion industry

4. High demand for newest trends and styles

• Fashion is constantly moving, changing and being reinvented and reinterpreted
• Peoples’ desire to flaunt expensive and latest dresses

5. A way of bonding people

• unleashing the marvelous cultural designs
• unleashing each countries traditions and culture

Globalization and its impact on the fashion industry

References

• http://www.ilo.org/global/about-the-ilo/newsroom/news/

WCMS_008075/lang--en/index.htm

• http://whiteunt01.wordpress.com/2012/02/02/globalization-

and-its-impact-on-the-fashion-industry/

• http://www.globalization101.org/fashion-and-globalization-2
• http://chroukunt.wordpress.com/2012/02/03/globalization-its

-impact-on-the-retail-industry-the-emergence-of-global-designers/

• http://laurenlooksforacareer.wordpress.com/2010/11/08/

globalization-of-the-fashion-industry/

• http://learningenglishwithrobyn.pbworks.com/w/page/49703655/

shereena's%20essay%20about%20globalization%20affecting

%20fashion

Environmental challenges

Cheap clothing products –

synthetic fabrics

energy-intensive production process

large emissions, including volatile organic compounds

release of pesticides in cotton crops

“fast fashion” leads to lots of waste

old fashions come out of style 

Americans - 68 pounds of clothing and textiles/person/year

Affects animals

Removal of fur - very disturbing and hurtful way

What is fashion ?

The area of activity that involves styles of clothing and appearance.

What is globalization?

The economic and social process

whereby local markets and cultures are increasingly dominated by global markets and cultures.

. Intellectual property and piracy

Fashion designers (U.S. ) - not protected under intellectual property laws

Stealing of designs over internet

Zara and Forever21 – new trend-fast fashion

Pirated designs are released before the original design

Impact of globalization on the fashion industry

Adverse impacts of globalization over fashion industry

Globalization affects various factors

Fashion is increasingly becoming very dominant force

Globalization has significant effect

• Individuals choose clothing
• Personal style(work related-casual outing)

Globalization

• Favorable impacts
• Adverse impacts

THANK YOU

Outsourcing

Manufacturers locating factories in china

Price are kept relatively high with the claim that they are still handmade

by European artisans

Rip out “made in tags” – (Europe)

Small tags inside pockets

Manufactured in china – small accoutrements (buttons) in Europe-claim made in Europe

Italy – city of Prato

Products – by Chinese factories in Italy – Tag –”made in Italy “

Favorable impacts of globalization over fashion industry

Accessibility of latest fashion trends (more readily available)

• Outburst of numerous and massive social networks and blogs,
• Advertisements
• Magazines, music videos, films ,internet & television
• Creation of open market and free trade amongst countries 

Change of individual preferences

• Unique styles Follow a trend
• Global style

Percent changes in employment in the

TCF industries

3. More investment in developing countries

• Production - Developed countries Developing countries
• Low prices
• Cheap labor
• Competitive advantage
• cashmere – Scotland, leather – Spain

• Net gain in the level of world wide employment
• Present- >60% world cloth exports from developing countries

• Emergence of more and more global designers

Sweden -71.7  Malaysia 597

Norway -65.4  Bangladesh 416

Austria -64.9 Sri Lanka 385

Poland -51.5 Indonesia 334

Syria -51.0 Philippines 271

France -50.0 Korea. 137

Hungary-45.4

TCF-Textile, clothing and footwear

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli