Introduction
- leading lodging company
- more than 3,700 properties worldwide
- brands ranging from "Iconic Luxury" to "Modern Essentials"
- Revenue: $12 billion
Marriott International Inc.
Meghan Killian
Mike Larrabee
Matt Scarpato
Strategy
- Customer Intimacy
- wide range of properties
Value Chain
- Inbound Logistics
- Operations
- Outbound Logistics
- Marketing and Sales
- Service
Benefits of IT
- Customer loyalty
- Marriott Rewards
How Marriott Uses IT
- Marriott Rewards
- Marriott Mobile App
How Marriott Uses IT
- GoBoard 4.0
- Autodesk Design Software
- MARSHA Software
Future Initiatives
Workspring by Marriott
- Green Initiatives
- "Green Hotels"
Competitors