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Proactive Katy Perry Commercial
Audience:
Age: 13-17, 18-24
Race: This does not target any specific race
Gender: This does not target any specific gender
Socioeconomic: Middle class because Proactive is not that expensive
Message: Proactive helped Katy Perry with her acne and it got rid of her zits really fast, so it will do the same thing for the viewer.
Fallacy: Circular Reasoning
1st-it gets rid of my zits really fast because it is good. 2nd-it's good because it gets rid of my zits fast
a logical fallacy in which the reasoner begins with what they are trying to end with. The components of a circular argument are often logically valid because if the premises are true, the conclusion must be true.
Audience:
Age: 18-24,25-35,36-50 because these are adults who would usually buy their dog food.
Race: No one race is targeted.
Gender: No one gender is targeted.
Socioeconomic: Middle class because many middle class families have puppies and Purina Puppy Chow is relatively cheap.
Message: Puppies are very cute and the only thing good enough for them is Purina Puppy Chow.
Fallacy: Appeal to Emotion
The commercial used a puppy because many people love puppies and think they are cute.
a logical fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence.
Message:
If you buy these products, you will resemble Katy Perry.
Audience:
Age: 13-17,18-24,25-35,36-50,50+
Girls usually start wearing mascara in middle school.
Race: All
This ad is not geared towards a specific race
Socioeconomic: middle class
Covergirl is a drugstore brand, which means that it is cheap.
Gender: Female
Generally, females are primarily the ones who wear makeup.
Fallacy: Appeal to Celebrity/Authority
By using Katy Perry as the face of this new line insinuates that she is somebody that knows a lot about makeup and that we should listen to her and buy her products. In reality, she has a makeup artist and she probably doesn’t know anything more than the rest of us.
Accepting a claim of a celebrity based on his or her celebrity status, not on the strength of the argument.
Message:
If you do not have DirectV, you will get upset. When you get upset, a string of bad things will happen to you that will lead to you ending up in a roadside ditch.
Audience:
Age: 18-24, 25-35, 36-50, 50+
Race: All
This ad is not aimed at a particular race
Socioeconomic:
Direct TV is not ridiculously expensive
Gender: Both
Anybody, male or female, in the age range is being targeted by this ad.
Fallacy: Slippery Slope
This commercial uses a string of unlikely negative situations that can occur just because you do not have DirectV.
It is an argument that suggests taking a minor action will lead to major and sometimes ludicrous consequences.
By showing the “teenage girl” driving with her emotions and crashing into things, they were trying to tell parents that they should buy Allstate insurance “just in case” that their teenage daughter drives recklessly and crashes into cars after seeing that her crush has been kissed.
Audience:
Age: 36-50
This ad is aimed towards parents with teen drivers, and most parents like this are from the ages 36-50.
Race: all
Everybody needs car insurance, regardless of skin color and this ad does not cater to one specific race.
Socioeconomic: Middle class
Everybody needs car insurance
Gender: Both
This ad is aimed more towards parents, which are both male and female.
Fallacy:Just In Case Fallacy. (also known as: worst case scenario fallacy)
This commercial is showing the worst-case scenario to the situation
Making an argument based on the worst-case scenario rather than the most probable scenario, allowing fear to prevail over reason.
Audience:
Age: 18-24, 25-35 is the age of people who normally eat at Taco Bell
Race: No one race is targeted by this commercial.
Gender: No one gender is targeted by this commercial.
Socioeconomic: Middle class because it is really cheap
Message:
The Quesalupa is really popular so that means that the viewer should buy it to.
Fallacy: Ad Populum
By giving examples of things that the Quesalupa is "bigger than", they are creating the idea that the Quesalupa is bigger than life.
Audience:
Age: 25-35. 36-50 because these are the normal ages of fathers
Race: All races because this ad is not tailored for any specific race
Gender: Males because they are fathers.
Socioeconomic: Middle class because Dove is relatively cheap.
Message:
Good, caring fathers use Dove Men+Care
Fallacy: Either-or
By using the hashtag “real strength” and “care makes a man stronger” this ad is implying that only caring dads use Dove Men+Care.
When only two choices are presented yet more exist, or a spectrum of possible choices exists between two extremes. False dilemmas are usually characterized by “either this or that” language, but can also be characterized by omissions of choices.