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Positive affect

  • Chocolate is now convenient and on-the-go

  • Chocolate is properly protected from bacteria and dust

  • Given consumers a easy gift alternative

  • Distributed worldwide

How/When/Why the Chocolate Bar was Created

•The chocolate bar was invented when Arthur D. Ganong and George Ensor (a candy maker went on a fishing trip

•While on the fishing trip, both men wrapped chocolate in a protective wrapper

•Realizing that it was a perfect way to carry chocolate around, they sold long bars of chocolates with nuts in them

•The first 5 cent chocolate nut bar was introduced in 1898 and was sold individually packed in 1910

•The chocolate bar was invented to have a simple method of carrying chocolate around

Negative Affect

  • contributes to obesity among people because of its convenience

Entrepreneurial Characteristics

Background Info

  • Goal Setter
  • Perceptive
  • Harworking

•Born on August 3rd, 1877 in St.Stephen, New Brunswick

•Businessman and Politician

•Father and Uncle found the chocolate making company 1873

•President of Ganong Bros. Limited 1917-1957

•Credited to making the chocolate bar along with George Ensor

By Matthew Lim

Arthur Ganong

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