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Increase revenue from $13M to $20M in 2 years without any additional financing.
Expand four SKUs of the 32-oz. size nationally
Expand six SKUs of the 8-oz. product line into select regions in the supermarket channel
Introduce two SKUs of a children’s multi-pack into the natural foods channel
Expand four SKUs of the 32-oz. size nationally
Option 1: Expand six SKUs of the 8-oz. product line into one or two selected supermarket channel regions.
Introduce two SKUs of a children’s multi-pack into the natural foods channel
Natureview can still make its required sales and be successful, even if all the cons bear out
Options 2 and 3 are less likely to generate the sales volume to recoup the loss of the venture capital funds, even in the best case scenario
A market share of just 1.5% in the first year will meet revenue requirements
Based on Jim Harvey's speech structures