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Almarai, has been ranked the most positively perceived brand in Saudi Arabia, according to the 2015 Best Brand Rankings from market research company YouGov.

Descrebtion Of Products

A variety of food and beverages.

A wide variety of fresh poultry products

A variety of the finest baked products

International company to baby food.

A wide variety of snack products.

Mission & Vision Statement

Why we choose it?

–“to provide quality and nutritious food and beverages that enrich our consumers’ lives every day”.

Background

Quality You Can Trust

Future Vision

- Established in 1977.

- Leaded His Highness Prince Sultan bin Mohammed bin Saud Al Kabeer.

- Largest integrated dairy operator in the world.

- Has around 70,000 shareholders

to keep investing intensively in technologically superior production facilities, whereas enrolling high-caliber people with the skills and experience to adjust their performance.

- AlMarai is the leading company in the region.

- Its products have a very high quality.

“An uncompromising passion for quality and innovation. A world-class production, marketing and distribution infrastructure. These are the strengths that define the Almarai brand.”

Content

* Why we choose it?

*Background.

*Mission,Vision,Values,Quality Statement.

*Brand Positioning.

*Juices Production .

*Market segments & target .

*Pricing strategies.

*Brand equity .

*SWOT Analysis .

presented by:

Moral Quilities

- straightforwardness

- regard

- decency

- trust and uprightness

- Cover all

(stakeholders, shareholders, workers, customers)

Goals

to guarantee the managed achievement of the organization.

nouf al-subeai

awatef allhyani

rwan naytah

njood alfahmi

fayzah al-malki

amal hadi

Brand Positioning

* Almarai products are enjoyed by millions of families across the region

* The brand of the Almarai company Leader in Saudi Arabia and all the Gulf Cooperation Council (GCC)

Juices Production

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Market segments & target

SWOT Analysis

Strengths

Target Market:

Demographic

• Gender:

- Male & Female

• Education:

- All levels of education.

• Strong and well recognized brands in the market.

• Innovative new product development and packaging.

• Strong distribution capabilities across the GCC.

Life Stage

Psychographic

Their target market is men and women of all ages who are interested in natural juices and live within Saudi and GCC.

Market Segment

• Age:

From 1 year old and up.

• Social Class:

- Upper & Middle class.

• Lifestyle:

- Healthy and organic

Threats

Opportunities

Geographic

• Saudi Arabia and GCC.

• Geographic expansion of operations to MENA countries .

• Rising population in domestic and other target markets .

• Changing consumer behavior to health conscious products .

• Government restrictions on pricing of retail food items including dairy.

• Lower margins on sales with supermarkets/hypermarkets that contribute .

Weaknesses

• Moderately leveraged balance sheet.

• No production facilities outside Saudi Arabia.

• High employee turnover at 15% annually .

Pricing Strategies

Brand Equity

Almarai decides its price on the basis of competition and The cost to produce and design a product, its cost to distribute and promote must be included in pricing.