Purpose
Two levels of Purpose:
General
- To inform and to persuade
Specific
- Reason why you want to inform or persuade your target audience
Language
- Is the reason or motive that you have when communicating
- It also helps you determine the reactions you want to elicit from your target audience
- Refers to the channel used to convey the message;
- Can either be visual or textual, formal or informal, verbal and non-verbal.
Message
- Refers to the content of your document
- Includes the main topic and the details that support it.
Audience
- Is the receiver of the message;
- It can either be primary (i.e., the direct receiver of your document) or secondary (i.e., the indirect receiver of your document)
Context
Components of Academic and Professional Writing
- It refers to the situation where professional writing is performed
- It includes the people involved, relationship between the people involved in the communication, time and place, and some possible interferences.
Academic and Professional Writing