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Transcript

Purpose

Two levels of Purpose:

General

  • To inform and to persuade

Specific

  • Reason why you want to inform or persuade your target audience

Language

  • Is the reason or motive that you have when communicating
  • It also helps you determine the reactions you want to elicit from your target audience
  • Refers to the channel used to convey the message;
  • Can either be visual or textual, formal or informal, verbal and non-verbal.

Message

  • Refers to the content of your document
  • Includes the main topic and the details that support it.

Audience

  • Is the receiver of the message;
  • It can either be primary (i.e., the direct receiver of your document) or secondary (i.e., the indirect receiver of your document)

Context

Components of Academic and Professional Writing

  • It refers to the situation where professional writing is performed
  • It includes the people involved, relationship between the people involved in the communication, time and place, and some possible interferences.

Academic and Professional Writing

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