External Communication
The Big Idea
- Costco is one of the most renowned companies in North America
- Ranked #2 in Retailers and #24 in the Forbes 500 companies.
- It is unique in the fact that it takes care of
- Employees
- Members
Unparalleled benefits and service
Sustainability
Community Service
Costco donations are only for local organizations and groups, which focus on children, education or health and human services. Three to focus on:
- Waldo Canyon Fire
- Boston Employee
- United Way
- "Going Green"
- Organic Emphasis
- Recycling
- Employee Carpooling
- Energy conservation
News &
External PR
- PR Defined
- No official PR Department
- No commercials
- Success comes from members' word of mouth recommendations
- Benefits for recommending to a friend
- Renewing members, informed of new locations in their area
Recognize
these guys?
External:
Overview
1. News & External PR
2. Community Service
3. Sustainability
Internal:
1. Training
2. Accomplishments
3. Culture
Internal Communication
Accomplishments
The Basics
Culture
- Benefits
- One of the cheapest pharmaceuticals
- Costco. com
- Membership perks/ Return Policies
- CostcoConnection.com
- Offers you and your family medical coverage (health, dental, vision)Supports their student employees and works with their scheduleBuying in bulk is better and saves moneyExecutive members earn 2% reward (up to $750 per year) on Costco purchases
Training
- Hiring Process/ Preliminary Interview Process
- Orientation
- 90 Day Probation/ 3 days of training
- Incentives past 90 days
Bre Study, Kelsea Michels,
Chelsie Overocker, Rachel Woronoff
Kerani Kent, Leigh Ann Trapp