popular culture: Globalization and Localization

Cultural Invasion

Definition :

A conquest behavior by the reconstruction of culture and thought

localization of global popular culture

Globalization of local popular culture

--------Gangnam Style

globalization localization (glocalization)

1. An interaction of the global and the local.

2. adjustable, location-friendly, flexibility.

3. More chances to succeed when it is catered specifically.

4. Enforcing culture values does not always work.

Retailtainment

1. A modern trend

2. Fusing shopping and entertainment opportunities for customers

3.Purpose: add excitement

4. Shopping as an engaging and interactive experience

Wal-Mart

A Case Study

Wal-Mart’s retailtainment in China

An analysis of Wal-Mart in China

Wal-Mart

1. Performances given by local school groups

2. Fashion shows

3. Karaoke parties

4. Jugglers

5. Big televisions with soccer games

1. The localization of Wal-Mart shopping practices,

2. The localization of Wal-Mart products,

3. The acquiescence of the store to the Communist Party of China-supported trade unions,

4. The adaptation to local employees’ values,

5.Wal-Mart’s retailtainment in China.

The factor of its interactions - globalization

A popular trend

A Cathedral consumption

A do-it-yourself attitude, a self-service facility

Faster, better, cheaper

Bigger, more global, standardized shopping

Wal-Mart products

Wal-Mart shopping practices

The local employees’ values

Acquiescence to trade unions

1. Have to be gratified

2. A day-to-day working value

3. A “work unit” : rituals of harmony, social interaction

4. Proper implementation and respect of Chinese corporate culture : personal transformation and professional success (much friendlier)

1. Local delicacies: barbecued pigeons, exotic fruits, litchi nuts, horsemeat sausage etc.

2.Different region, different food taste.(example: Shenzhen and northern cities)

3.Fresh fish and shrimps.

4. Display detergent for hand-washing laundry instead of soap

1. Rack heights, layout, aisles, checkout counters are different.

2.Smaller package size.

3. Display its frozen foods in open freezers with scoops and bags.

4. Add something unusual to something valuable.(example: wine)

1. China is the only nation that allows the retailer’s employees to be members of trade unions.

2. Trade unions Communist Party of China (CPC)

3.Develop harmonious relationships between capital and labor, move to extensive glocalization and show considerable effort to fit in a culture.

1.dochakuka

2.in business world

Two angles to conclude

1.In the link between Glocalization itself and the market

2.In the feature of popular culture

In the feature of popular culture

In the link between Glocalization itself and the market

1.Increase Marketing Relevance and Personalization

2.Provide More Autonomy and Control Over Local Markets

3.Improve Marketing Efficiency and Productivity and Reduce or Optimize Content Production

Popular Culture:

Globalization and Localization

Positive Impact

Positive impact of popular culture's localization

Gain more profit

Positive impact of popular culture's globalization

McDonalds around the world

McDonalds in Finland and Norway.

McDonalds in Europe

Aim

Definition

Presentation Structure

McDonalds in Turkey

McDonalds in Asia

Promoting indigenous popular culture

increase opportunity of making money

Popular Culture:

McDonalds in England

Popular culture is the entirety of ideas, perspectives, attitudes, memes, images, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century.

McDonalds in Malaysia

McDonalds in Morocco

By promoting popular culture, people all around the world may feel the culture diversity, sharing different perspectives,and getting more familiar with the region. More importantly, promoting popular culture is a kind of soft power. it may also have impact on people's thought.

McDonalds in Singapore

to know more about globalization, localization, and their impact to popular culture.

Globalization:

McDonalds in Germany

McDonalds in Canada

Globalization: Zhang Haipei (April)

Localization: Hu Yangzhou (Yolanda)

Factors of its interactions: Li Yongchang (Lily)

Positive impact: Min Jiayi (Sibyl)

Negative impact: Wang Zihan (Sally)

McDonalds in Hong Kong

Globalization refers to processes of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. Advances in transportation and telecommunications infrastructure, including the rise of the telegraph and its posterity the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities.

Lobalization:

Local means existing in or belonging to the area where you live, or to the area that you are talking about.

....today, we have covered....

....we can know....

....any QUESTIONS?????

Negative Impact

Group Member: Zhang Haipei (April)

Hu Yangzhou (Yolanda) Li Yongchang (Lily)

Min Jiayi (Sibly) Wang Zihan (Sally)

Negative impact of popular culture's localization

Negative impact of popular culture's globalization

why ?

translation is only one way of localization of popular culture.

From this example, we can know....

Localization may change the primary meaning of the culture in some ways.

....Maybe the abilities of Chinese writers are also very strong....

....Compositions are translated into English....

....Something the writers want to express may be changed or even disappeared....

What attitude should we take?

1.Absorb the essence

2.Abandon the dross

3.Keep and protect traditional culture

4.Not blindly follow others

5.linking up but not totally replace

References

AFP (2012, October). Gangnam style gets UN stamp of approval. Google news. Retrieved from http://www.google.com/hostednews/afp/article/ALeqM5hqwu350VB9N5aQa2ueSrYqa-r4Ow?docId=CNG.130769094cf8bbda75b0c4e1cceda7aa.721&hl=en

Banks, J.A. (2003) Educating global citizens in a diverse world. Retrieved February 24, 2006. from www.newhorizons.org

Castells, M. (1999). Information technology, globalization, and social development. Switzerland: United Nations Research Institute for Social Development.

Cho Chung-un (2012, September). Hallyu can help spread Korean: minister. Korea Herald. Retrieved from http://www.koreaherald.com/view.php?ud=20120917001083&mod=skb

Clayton, T. (2004). ""Competing conceptions of globalization" revisited: Relocating the tension between world-systems analysis and globalization analysis." Comparative Education Review 48(3): 274-294.

French,P. (2013). In Search of Mickey Li's: Why doesn't China have its own fast-food mega-chain?. Foreign Policy. Issue 201, p31-34. 4p. Retrieved from: http://eds.a.ebscohost.com/eds/detail?vid=2&sid=0e49a2b3-9287-41e8-b86a-c41bf95fee6%40sessionmgr4003&hid=4105&bdata=JnNpdGU9ZWRzLWxpdm

Jillian, M. (2009) McDonalds Menu Items From Around the World. Retrieved from: http://foodnetworkhumor.com/2009/07/mcdonalds-menu-items-from-around-the-world-40-pics/

Michael, C. (2011). Confucius Institutes and Controlling Chinese Languages. Articles on China heritage quarterly, Retrieved from http://www.chinaheritagequarterly.org/articles.php?searchterm=026_confucius.inc&issue=026

Matusitz, J & Leanza, K.(2009) Wal-Mart: An Analysis of the Glocalization of the Cathedral of Consumption in China. Globalizations, Vol. 6, No. 2, 187–205. doi: 10.1080/14747730902854158

Mcdonald’s localization strategy. (2006). (n.d.). Retrieved from: http://www.ftchinese.com/story/001002903

Shi, X.H. (2013) The Glocalization of English: A Chinese Case Study. Journal of Developing Societies. doi: 10.1177/0169796X13480442

Smith, M. K. (2006). Globalization and the incorporation of education. Retrieved March 1, 2006, from http://www.infed.org/biblio/globalization_and_education.htm

Wikipedia: Confucius Institute (n.d.) Retrieved from: http://en.wikipedia.org/wiki/Confucius_Institute

Wikipedia: Criticisms of Confucius Institutes (n.d.) Retrieved from: http://en.wikipedia.org/wiki/Criticisms_of_Confucius

Wikipedia: Gangnam Style (n.d.) Retrieved from: http://en.wikipedia.org/wiki/Gangnam_Style

Wikipedia: Globalization (n.d.) Retrieved from: http://en.wikipedia.org/wiki/Globalization

Wikipedia: Local n.d.) Retrieved from: http://en.wikipedia.org/wiki/.local

Wikipedia: Popular culture (n.d.) Retrieved from http://en.wikipedia.org/wiki/Popular_culture

Wilken, R. & Sinclair, J(2011) Global Marketing Communications and Strategic Regionalism. Globalizations, Vol. 8, No. 1, 1–15. doi: 10.1080/14747731.2011.544189

Popular Culture: Globalization and Localization