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ACTIVITY RATIOS

  • Inventory Turnover
  • Asset Turnover

SWOT ANALYSIS

VRIO ANALYSIS

STRENGTH:

  • Continuous innovation of technology
  • Brand Recognition
  • Unique position in the market

WEAKNESS:

  • High Prices
  • Lack of charging stations
  • Limited number of suppliers for battery

VALUE: ability to solve humanitarian problem

RARITY: one of few brands that have introduced a fully electric car, technological advancements, does not utilize outside dealerships

IMITATE: Difficult. Takes time and money

Organizations: Fluctuates

OPPORTUNITIES

  • Expanding charging networks
  • Expanding markets
  • New Automotive technology

THREAT:

  • Competition
  • gas prices dropping low

External Analysis

EXTERNAL ANALYSIS

PESTEL ANALYSIS

PORTERS FIVE FORCES

Environmental and Legal Factors

LEGAL FACTORS

  • Some states ban car sales directly from manufacturer to consumer

ENVIRONMENTAL FACTORS

SOCIAL AND TECHNOLOGICAL FACTORS

  • Climate Change
  • Expanding environmental programs
  • Rising standards on waste disposal

Power of Buyer and Supplier

TECHNOLOGICAL FACTORS

  • High rate of technology changes
  • Increase automation in business

SOCIAL FACTORS

POWER OF BUYER

LOW

  • Increase in popularity of a lifestyle that reduces carbon intake
  • Increase preference for renewable energy opportunity
  • Luxury/ Economic vehicles

THREAT OF NEW ENTRANTS/ SUBSTITUTES

  • Not much comparable technology
  • Moderate substitutes available

POWER OF SUPPLIER

MODERATE

Political and Economical Factors

  • Moderate size of suppliers
  • Moderate supply

THREAT OF NEW ENTRANTS

LOW

FINANCIAL ANALYSIS

  • High cost of brand development
  • High cost of doing business
  • High economies of scale

ECONOMIC FACTORS

THREAT OF SUBSTITUTES

MODERATE

COMPETITIVE RIVALRY

  • Economic stability issues
  • Decrease renewable energy cost
  • Low interest rates and readily available credit
  • Flunctuating fuel prices causing high demand for fuel efficient vehicles
  • Moderate substitute availability
  • Moderate performance of substitutes
  • Hybrids
  • Fuel efficient vehicles
  • Mass transportation

POLITICAL

  • Government Incentives
  • Political Stability of major markets
  • Free Trade
  • operates in a highly competitive market
  • small amount of firms
  • high aggressiveness of firms

FINANCIAL STANDINGS AS OF 2013

LIQUIDITY RATIOS

PROFITABILITY RATIOS

  • Current Ratio
  • Acid Test Ratio
  • Accounts receivable turnover
  • Profit Margin Ratio
  • Return on Stockholders Equity
  • Earnings Per Share

INTERNAL ANALYSIS

RESOURCES

CORE COMPETENCIES

Human capital

Financial Resources

Equipment

Supplies

Production plant

Charging stations

  • Powertrain and vehicle engineering
  • design of complete battery back system
  • computer aided design and crash stimulations

BUSINESS/ CORPORATE LEVEL STRATEGIES

BUSINESS LEVEL STRATEGY

CORPORATE LEVEL STRATEGY

  • Focus on differentiation

Environmentally mindful consumers who are willing to pay a top price for a vehical

  • Do more in the niche segment of battery driven cars and leave a legacy in the industry
  • become more environmental in the production and promotion
  • Increase production capabilities
  • Deal with Toyota, Daimler and Panasonic to help provide basic parts for increasing battery power cars

IMPLEMENTATION

  • Improve the facilities to make production easier and cheaper
  • continue to innovate
  • Conquer self-driving cars by 2020
  • Finish "Gigafactory"
  • Increase range in between charges

INTERNATIONAL-LEVEL STRATEGY

  • Transnational: US, Asia, Australia, Europe, and Canada
  • Gas prices are more expensive in some of these countries
  • Headquarters in Palo Alto, California
  • Global markets will pay the expensive price for an environmental friendly car

ANALYZE THE FIRMS PERFORMANCE

FINANCIAL AND MARKET BASED MEASURE

PERFORMANCE TRENDS

  • Tesla's revenue continue to increase exponentially while net less doubles
  • Stock performance sky rocketed since initial introduction
  • Shows no solid history of profits but operating margin continues to increase

COMPARISON TO COMPETITORS

  • Persistently worse than other competitors in market
  • Growth Stage, negative operating margin
  • Industry ranks them below Ford and General Motors
  • Fluctuating negative financial statistics with inconsistant sales
  • Hopes to smooth out production costs through in house R&D
  • Introduction of newer cheaper models over years due to decreased production costs

PERSPECTIVE OF STAKEHOLDERS

SUSTAINABLE COMPETITIVE ADVANTAGE?

  • Tesla relies on stakeholders to be satisfied
  • Will sell stock if return on investments aren't what they need to be
  • Satisfied stakeholders will reveal information that could lead to increase value and lower cost
  • In growth stage; should continue to support efforts due to its unique market differentiation
  • First fully electric luxury vehicle
  • Technology and software are far more advanced
  • "Supercharger"; one of a kind
  • Government regulations and threath of new entrants may hinder competitive advantage sustainability

TESLA MOTORS

Background

  • Founded in 2003- San Carlos California
  • Named after Nikola Tesla
  • 31 On-going locations
  • CEO- Elon Musk
  • 2000+ Employees

KEY PRODUCT

VISION STATEMENT

MISSION STATEMENT

Model S

Model X

Roadster

"To accelerate the worlds transition to sustainable transport"

"to create the most compelling car company of the 21st century by driving the worlds transit to electric vehicles."

TESLA CASE ANALYSIS

Doug Myers, Tyler Wall, Catherine Dillavou, Ashley Drazdowski, Nick Hylton.

Based on Jim Harvey's speech structures

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