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The Secret Life of Pets

References

https://youtube/phbAm-A1gog

"externalization: the stage at which people construct a piece of cultural knowledge about some aspect of the world"

- Social Constructionism Handout

- Arluke, Arnold, and Clinton Sanders. 2010. Regarding Animals. Philadelphia: Temple University Press.

- Cheney, Yarrow, and Chris Renaud. 2016. The Secret Life of Pets. United States: Illumination Entertainment and Universal Pictures.

- Coren, Stanley. “The Gender Divide.” ModernDog. Retrieved October 17, 2016 (http://moderndogmagazine.com/articles/gender-divide/24142).

- Crockett, Zachary. 2016. “America’s Top Dog: How The Most Popular Breeds Have Changed Over Time.” Vox. Retrieved October 17, 2016 (http://www.vox.com/2016/8/31/12715176/most-popular-dog-breeds).

- Goudreau, Jenna. 2009. “The Pet Culture.” Forbes. Retrieved October 17, 2016 (http://www.forbes.com/2009/10/15/pets-dogs-cats-forbes-woman-time-children.html).

- Global Immersions Recruiting. 2014. “Pets and Pet Culture.” Global Immersions Inc. Retrieved October 17, 2016 (http://www.globalimmersions.com/go-global-blog/pets-and-pet-culutre).

- Jackson, Patrick. 2012. "Situated Activities in a Dog Park: Identity and Conflict in Human-Animal Space." Society & Animals 20, no. 3: 254-272. Advanced Placement Source, EBSCOhost (accessed October 28, 2016).

- Mayo, Charles M., Donna T. Mayo, and Marilyn M. Helms. 2009. "Pets in Print Advertising - Are We Seeing More of Rover And Fluffy? A Content Analysis of Four Popular Magazines." Academy of Marketing Studies 13, no. 1: 45-66. Business Source Complete, EBSCOhost (accessed October 28, 2016).

- Wrye, Jen. 2009. "Beyond Pets: Exploring Relational Perspectives of Petness." Canadian Journal of Sociology 34, no. 4: 1033-1063. Sociological Collection, EBSCOhost (accessed October 28, 2016).

Ads and movies shape what we think about animals and pets

THESIS:

https://thesocietypages.org/socimages/2009/05/20/for-men-only-vintage-campbells-soup-ad/

http://www.empirecinemas.co.uk/synopsis/the_secret_life_of_pets/f5028

Animal Activity

“People begin to see the benefits of owning a pet as both a companion and status symbol which is then picked up on by the media and pet culture is yet exacerbated" (Goudreau 2009).

Please answer this question:

https://www.baxterboo.com/fun/a.cfm/fun-spring-fashion-trends-for-your-dog

http://www.askmen.com/top_10/entertainment/top-10-manly-dogs_10.html

The Social Constructionism perspective is one lens to help us understand how we view the animals that we call pets.

http://www.johnlong.org/the-manliest-dog-breeds/

https://www.pinterest.com/ploveram/yorkie-runway/

If you could own any breed of dog what would it be?

Sociology of Pets

Thesis

How society impacts our views on animals.

In our research we studied how advertisements, television shows, and movies shape what we think about animals, in particular how we see pets.

  • Our upbringing has had a tremendous impact on how we view animals in our society today.

What do you think the message of the clip is?

  • Modern day pet culture, through the social constructionism lens, has been influenced by societal norms, specifically in pop culture, social class, and gender.

Animals and Gender

Social Constructionism

According To Schwalbe...

  • Animals are made to seem more masculine or feminine depending on their breed.

"In US Culture, the hegemonic ideal is achieved by displaying strength, rationality, courage, resolve, and heterosexual potency (some people add 'toughness' to the list)" (Schwalbe, 208).

  • Given the message of the film, What meanings do we place on these animals who are seen pets?
  • A certain type of dog can be considered masculine, like a bulldog, and another can be feminine, like a poodle.
  • This quote emphasizes that men are supposed to appear manly, so our point is that a man would be more likely to buy a pet that seems masculine so that he might achieve the hegemonic ideals of society.

*Hegemonic Ideal- the standard which men are judged as more or less worthy of full manhood status (Schwalbe, 208)

“Pets are the product of the investment of human emotion into objects.”

- quote from “Beyond Pets: Exploring Relational Perspectives of Petness” by Jen Wyre,

  • Our pets can be defined by the genders we place on them, the social classes we place on them, and the ads/movies that reflect how a pet should act.

http://rightwingnews.com/column-2/sorry-liberals-gender-not-social-construct/

Social Constructionism

Definition: A theoretical perspective that seeks to explain how all forms of knowledge are humanly created; therefore definitions of what members of society consider real or true change over time, across cultures, and across situations.

Social Constructionism helps us analyze how we define and understand animals, in particular the animals we call "pets." This perspective helps us identify the process through which we come to take certain understandings (in this case about pets) for granted.

Social constructionism compares and contrasts different realities. Beatrice and Rusty both have dogs. Beatrice has had a Toy Poodle named Doodle for three years and only feeds her high class food and spends hours grooming her each day, keeping her dressed to the nine. Rusty has a Bulldog named Bruiser. Rusty has had pets growing up and enjoys playing outside with them and keeping active. Rusty looks at Beatrice poorly because he thinks a pet is just that, a pet. He does not believe any dog should be treated as a child because his family never viewed pets this way.

Beatrice and Rusty have different realities. Beatrice believes her Toy Poodle plays the role of a child, where Rusty views pets as a source of entertainment. Their differences are a form of social constructionism. This sociological theory explores the growth and evolution of jointly constructed understandings. By jointly constructed we are explaining one persons understanding and how it effects another person's understanding. Each person's understandings are developed based on their interactions and experiences with other people. These different views and understandings make each person's reality unique.

Beatrice's experiences with her dogs make her believe that everyone treats their pets as humans. She therefore expects Doodle to have human care. When Doodle is not cared for with high class treatment, that is viewed as a negative aspect of dog care. This is Beatrice's reality.

Rusty's experiences with his dogs in the past leave him believing that everyone who has a dog has him for pleasure, not for a stressful list of inconvenient tasks for the care of a dog. If you have a pet dog you should care for him as you would an item not a family member. It is not necessary to treat him as a human. This is Rusty's reality.

http://study.com/academy/lesson/social-constructionism-definition-and-theory.html

flower garden analogy:

the environment &

what we grow up around affects what we learn to be true.

The sociology of pets

By: Chloe Keadle, Kayce Martinko, & Jennifer Whitlow

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