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MarketPlace Business Simulation

----MacroPro

Print, submit and celebrate!

Q & A

8. Write your third draft (and keep polishing if you need to)

7. Review for grammar, referencing, technicalities

And remember:

  • Essay writing takes time
  • You will not always feel comfortable, but some of it will be fun
  • You can do it

Sources of support

6. Write your second draft (you may need to do some extra targeted reading)

  • Student Mentors, Academic advisors (personal tutors), Module tutors, Writers-in-residence
  • SkillsHub - http://www.sussex.ac.uk/skillshub/
  • Royal Literary Fund website - https://www.rlf.org.uk/resources/writing-essays/
  • Harvard Writing Center - https://writingcenter.fas.harvard.edu/
  • Books on essay- and academic writing (Becker's Writing for Social Sciences, Sword's Stylish Academic Writing for example)

5. Review for content, structure, argument

Before you submit, check:

4. Write your first draft

A word on academic writing:

  • It’s fine to use the first-person (but if you say ‘I think’, you need to follow it with ‘because’)
  • Use examples, stories and quotes to draw the reader in, but make sure you are also citing studies or theories to support your points
  • Acknowledge possible counter-points, and respond to them if you can (but it's also fine to have some unanswered questions)
  • Critique ideas, not people
  • It does not need to be full of long words and jargon
  • It should be clear and precise
  • Avoid contractions and colloquialisms
  • Use transition words to link ideas and help your reader follow (therefore, furthermore, nevertheless, for example, in contrast, similarly)

A brainstorming process

3. Create an outline

Example essay outline

2. Sort through your ideas

But how do I develop an argument or thesis?

Again, talk to the person next to you for a few moments about how you might go about this (and again, there is more than one answer)

To develop your argument or thesis, you could:

  • Consolidate and go over your reading
  • Look for key gaps, debates, contradictions, unanswered questions
  • Use your intuition (free-writing can be useful here)
  • Use diagrams that help you cluster points
  • Talk it through with a friend

Once you have an argument or thesis:

  • Summarise it in a sentence or two, so you can build your essay around it
  • Develop a set of sub-headings which are argument-driven, not descriptive
  • Make sure you can evidence your claims (and if you can't, rethink)

Results Of Quarter 1

Map of an essay

Paragraphs

Introduction

  • This is where you present your argument or thesis
  • Have one main point and several supporting points in each
  • It's usually best to make your main point at the start of each paragraph
  • Draw the reader in
  • Explain why the topic is important
  • Give context/define terms
  • State your argument or thesis

End matter

Conclusion

  • Bibliography or references
  • Take care with this - make sure you are using your chosen referencing system correctly
  • There is no magic number of sources
  • Restate your argument/thesis and what its implications might be (intellectual and/or practical)
  • Don't present new information though
  • End with something snappy

HAVE YOU ANSWERED THE QUESTION?

But - this is not such a linear process

The path ahead may not be clear to you at every stage; sometimes you may drop back a few steps or go in the wrong direction. Sometimes you may need to take a rest (or have some food and water).

You may also need to consult a map. So here is one to help you:

Strategy & Goals

Overview

MARKETING

STRATEGY

FINANCE

HUMAN

RESOURCES

  • Target Segments
  • No.1 Workhorse
  • No.2 Mercedes
  • No.3 Traveler
  • Mission statement
  • To enable people and businesses throughout the world to achieve their aspirations by providing pioneering technology

By Group 1

CSR

STRUCTURE

MANUFACTURING

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