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Outline

  • Introduction

  • Secrets of Advertisement

  • Subliminal Messages

  • Creative and interesting advertisement of companies

  • Video

  • Conclusion

Thank you!

Key to Advertisement

Video

from 04:35

  • trying new tricks to get peoples attention

  • tried-and-true tactics

  • speak directly to our psychology

Introduction

Prepared by:

Selen Aksoy and Sina Erol

Rounded Corners

Colours

Placement of Words or Image

  • eye drawn to images with rounded corners

  • especially product design found in ads

  • includes fonts with rounded corners

  • Sharp corners led people think about sharp things in real life that cause pain.
  • in ads very important

  • used to convey particular emotions
  • eye drawn to the ad when images are on the left and text is on the right.

Right Hand

  • People drawn to the right hand,

  • right- handed themselves

  • products in actors right hands

Conclusion

Larger Pupils

  • Faces in ads often feature large pupils

  • attracted to larger pupils

  • enlarge them in print ads

Secrets of Advertisement

People mostly remember what they see instead of what they read or hear, that is why creative advertisement is crucial in reaching people nowadays.

Subliminal Messages

  • set out to design logos to brand their products

  • often above and beyond to create recognizable and memorable graphics

Creative and Interesting Advertisement of Companies

There’s no second chance at making a good first impression.

  • have to catch your attention within seconds

  • the idea has to be;

  • out of the box
  • something that makes you laugh
  • talks about it
  • at least make you look twice.
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