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Cocobel Chocolates
8
Transcript
Evaluation and Control
Target Market Sales
Agenda
Market Share
Market Expense
- Background of Company and Product
- Justification for Country of Choice
- Analysis of the Saudi Arabia’s Environment
- Market Analysis and Competitor Analysis
- Marketing Mix Strategies and Implementation
- Evaluation and Control Mechanisms
Customer Satisfaction
Marketing Mix Strategies
Product
Price
Market Specific
Firm Level
Environmental
PLC
The Marketing Mix
Place
Promotion
Channel of distribution
Retail Outlets
Manufacturer
Distributor
Retailers
Customers
for Saudi Arabia
Kevon Morgan | Brithney Wright | Samantha Morgan | Shanice DeFritas | Akeil Andrews | Daniella Garcia
Marketing Expansion Strategy
- The country is known for having an enormous population of young purchasers and consumers that supports the traditional role of sweets (chocolate).
- 30% of the country’s population consists of expatriate workers.
- The ever growing nature of the Saudi Arabia market has resulted in the government taking the initiative to develop and implement a series of detailed trade policies.
Background of
Company and Product
Justification for Country of Choice
- With chocolate sales averaging over $4.2 billion dollars annually within the Middle East, with Saudi Arabia accounting for more than 55% of this market
- Chocolate products have a very high per capita consumption rate within this country, in which chocolate sales steadily increased from 596.9 million dollars to 675.7 million dollars
Questions?
Analysis of Environment
Economic
Political
- Import Duties
- Inflation Rate
- Infrastructure
- Elections
- Government instability
- Taxes
PEST
Analysis
Social
Technological
The country has been labelled as the world’s second fastest growing areas
- Internet Usage
- Communication Technology
Cultural
Hofstede's Model Comparison
Source: The Hofstede Centre
Competitor Analysis
Multinational Competitors:
Cadbury
Mars Inc.
Nestle
Gandour
Strauss-Elite.
Local Competitors:
Market Analysis
SWOT Analysis
Strengths
Weaknesses
Threats
Opportunities
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