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Electronic Cigarettes and Advertisement

1. What do you see in the ad?

2. How are electronic cigarettes being portrayed?

3. How are cigarettes being portrayed?

4. What message is being conveyed?

Harm Reduction: A Case for the Electronic Cigarette

According to the Harm Reduction Journal:

Alternatives

E-cigarettes

TOBACCO USE PREVENTION

Cigarettes and the Environment

- No long term studies ---> exact long term consequences have not been established

- According to 2013 CDC study, electronic cigarette use:

Middle school students (0.6% to 1.1%)

High school students (4.1% to 5.4%)

- According to the same 2013 CDC study, cigarette use:

Middle school (4.3%-3.5%)

High school (15.8%-14.0%)

Consequences

Estimates of Current Tobacco Use Among Middle School Students

1. Smoking

2. Smoking And Death

3. Second Hand Smoke

http://abcnews.go.com/International/big-tobacco-targeting-youth-indonesia/story?id=16712181

Youth and Tobacco

Influence on Minorities

  • Low Self-Image/ Self-Esteem
  • Exposure to Tobacco Advertising
  • Aggressive Behavior
  • Social and Physical Enviornment
  • Small Social Groups: Family and Peer Groups
  • Cognitive and Affective Processes
  • Biological and Genetic Factors
  • Low Socioeconomic Status
  • Lack of Refusal Skills
  • Lack of Parental Support/Involvement
  • Accessibility, Availability, and Price of Tobacco Products

Recommendation for Action: What does it Mean?

Tobacco Targets:

1. Women

2. People of Color

3. Youth - Teenagers

  • Increase Taxes
  • Provide Health Education
  • Counter Advertise Mass-Media Campaigns
  • Community Programs and School/College Policies
  • Prohibiting Smoking in Worksites and Public Places

Trent Baxter

Jannet Negrete

Sean Stocum

Tom Ualika

Jenna Webb

Prevention Method

It basically means "to help students develop skills to avoid risky behaviors"

  • Dr. Stanton Glantz: tobacco industry to focus sales to children and adolescents
  • Other countries have poor regulation of tobacco

Recommendation for Action: Education

Recommendation for Action

  • Provide comprehensive health education for K-6 in all American schools
  • Middle & High schools students should receive a full year of comprehensive health education
  • By providing comprehensive health education to students, they will learn about health-compromising behaviors such as health attitudes and behaviors about substance use
  • The use of Internet access can increase public awareness amongst students
  • Train Students
  • Develop special classes
  • Monitor and verify mail orders
  • Involve high school students
  • Promote a smoke free environment

Action Taken to Ban Smoking

Think - Pair - Share

How did it feel having to use the straw to blow up the balloon? How do you think this might relate to tobacco use?

  • Statewide Smoking Ban
  • Smoke free playgrounds/ beaches
  • The Battle Today
  • Federal Laws
  • PROP 99
  • California Tobacco Control Program

(CTCP)

BALLOON ACTIVITY

Recommendation for Action: Legislation

1. Blow up the balloon normally

2. Now try blowing up the balloon using the straw

  • The Nonsmokers' Bill of Rights
  • Pass and Enforce Laws
  • Eliminate outdated tobacco subsides
  • Ban smoking in all indoor public places nationwide

According to the World Health Organization (WHO):

One person dies every 6 seconds due to tobacco.

That's equivalent to everyone in this room dying within

the first 3 minutes of our presentation

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