Introducing
Prezi AI.
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Loading…
Google and the YouTube Acquisition
47
Transcript
Google and the YouTube Acquisition
Background Introduction
- users: amateurs to media companies
- function: single to multiple
- especially video-searching function
Q2: What was Google hoping to achieve by acquiring YouTube?
- 4Ps - Place
- 4Ps - Production
- Copyright conflict
Thanks for listening!
Channel function
- To users: make it easier for users to find what they wanna watch or a series of their interested videos.
- To advertisers: concentrate on the most popular channel, this can make their investment more efficient and specific.
Right model
direction
From its business model, we can know:
YouTube maintains user’s benefit and meets advertiser’s needs
- Google’s acquisition of YouTube is to make profit
- But the advertising profit decrease
- Google is not worried about it, they have some ways to deal with it.
Q3: Which features create the most value for both users and advertisers?
- Right model direction
- Channel function
For Users:
- benefits:
- reduced cost:
For Content Providers
- benefits:
- reduced cost
Q4: In terms of creating value for its users and content providers, how does YouTube compare with traditional channels? Explain your answer in terms of benefits, reduced costs, or a combination of these factors.
Case Analysis
Four Orientations
- Production
- Sales
- Market
- Value-Based Marketing
Q1: According to the breakdown in Exhibit 1.5, which of the four orientations best describes YouTube?
YouTube's Business Model
Value-based Marketing
We can learn:
What Google Faces
- Customers can perform the keyword to search for relevant items.
- Customers can search for video by the individual poster’s name.
- YouTube can get profit by customers browse advertising.
- Companies want make profit from marketing
- Customers want products and services that meet their specific needs and wants or at a competitive price.
- PVAs (participatory video ads)
- problem: profit decreasing
- to solve: expand its reach to traditional media
- conflict: copy right
In 2006, Google purchased YouTube.
Q5: Visit the YouTube Web site and try some of its features. How can advertisers maximize the potential YouTube offers?
Use Channel
Q6: What risks do advertisers face if they choose to use YouTube?
Development
Content
- Background Introduction
- Case Analysis
Group Members
Winni 1230600087 Y2 ACCT
Mario 1230600098 Y2 ACCT
Barry 1030500044 Y4 STAT
Lucy 1030700018 Y4 GIR
Stanly 1230600066 Y2 ACCT
Google and the YouTube Acquisition
Choose a template
Presentations from around the world
Learn more about creating dynamic, engaging presentations with Prezi