Conclusion
Question?
Refer back to the pros and cons
Explain how it will help
Ukrop's Background / Problem
Ukrop's SWOT
Strength
Problems
- Lower Turnover & High Retention
- Giants have Increased Profits / Stores
- Recession Hit Ukrop's Hard
- Revenue / Sales Growth Stagnant by 2008
- High Prices Causing Customers to Turn to Lower Cost Alternatives
Opportunities
Employee Benefits
- To cut costs and lower prices without compromising the quality / refreshments
- Open Sundays - Sunday' s Specials
- Allowing Liquor Sell (6-10% sales)
- Focus on Family & Community
- Higher Wages than Industry Average
- Fortune Magazine Top 100 Place to Work in U.S. in 2004
Weakness
Who is Ukrop's?
- Not Selling Beer / Spirits
- High Price Non-Fresh Goods
- Limited Product Selection
- Incredibly Popular Local Grocer in Richmond, VA
- Fresh Produce and Deli Primary Revenue Drivers
Threats
- Changing the Store would Jeopardize the Store's Traditions and Values
- Kroger - Biggest Competitor
- Customers Database
- Customize Product Selection
- Target Promotions
Questions?
Thank you for listening to our presentation!
Current Standing
- Royal Ahold and Delhaize Group Potentially Merging
- Too Many Stores for FTC Regulations
- Giant Foods is thus Putting All Former Ukrop's up for Sale
Recommendations
Pro
Con
- Maintain Strong Brand Loyalty
- Maintain Strong Bond with Community
- Continue to Slowly Lose Consumer Base
Recommendations
Open on Sundays
Change the Ukrop Signage
- Ukrop's Name kept the Same
- Lighter Green with an Image
- Continuation of the Name - Ukrop's Hometown Grocery
- No. 1 or 2 Biggest Shopping Day at U.S Supermarkets
- Provide Convenience to Customers
- Transitions to New Possible Markets
Develop Private Label
Emphasis On Fresh
- Utilize Value of Ukrop's Name
- Can foster Customer Loyalty
- Implementation of Category Management Strategy
- Stick To What Ukrop's Does Best
- Use Produce as a "Loss-Leader"
Giant Pursues Ukrop's
Chelsey Ammann
Joel Day
Ryne Worthington
Mickey Schaefer
Sam Lee
Tyler Schumaker
Giant Pursues Ukrop's