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Transcript

Conclusion

Question?

Refer back to the pros and cons

Explain how it will help

Ukrop's Background / Problem

Ukrop's SWOT

Strength

Problems

  • High Reputation

  • Old Family Recipes

  • Lower Turnover & High Retention

  • Community Responsibility

  • Giants have Increased Profits / Stores
  • Recession Hit Ukrop's Hard

  • Revenue / Sales Growth Stagnant by 2008

  • High Prices Causing Customers to Turn to Lower Cost Alternatives

Opportunities

Employee Benefits

  • To cut costs and lower prices without compromising the quality / refreshments

  • Open Sundays - Sunday' s Specials

  • Allowing Liquor Sell (6-10% sales)

  • Focus on Family & Community
  • Higher Wages than Industry Average

  • Generous Fringe Benefits

  • Fortune Magazine Top 100 Place to Work in U.S. in 2004

Weakness

Who is Ukrop's?

  • Not Open on Sundays

  • Not Selling Beer / Spirits

  • High Price Non-Fresh Goods

  • Small and Old Stores

  • Limited Product Selection
  • Incredibly Popular Local Grocer in Richmond, VA

  • Fresh Produce and Deli Primary Revenue Drivers

Threats

  • Changing the Store would Jeopardize the Store's Traditions and Values

  • Union Threat

  • Kroger - Biggest Competitor
  • Customers Database
  • Customize Product Selection
  • Target Promotions

Questions?

Thank you for listening to our presentation!

Current Standing

  • Royal Ahold and Delhaize Group Potentially Merging

  • Too Many Stores for FTC Regulations

  • Giant Foods is thus Putting All Former Ukrop's up for Sale

Recommendations

Pro

Con

  • Maintain Strong Brand Loyalty

  • Maintain Strong Bond with Community
  • Continue to Slowly Lose Consumer Base

  • Continue to Lose Money

  • Slowly Lose Market Share

Recommendations

Open on Sundays

Change the Ukrop Signage

  • Ukrop's Name kept the Same

  • Lighter Green with an Image

  • Continuation of the Name - Ukrop's Hometown Grocery
  • No. 1 or 2 Biggest Shopping Day at U.S Supermarkets

  • Provide Convenience to Customers

  • Transitions to New Possible Markets

Develop Private Label

Emphasis On Fresh

  • Excellent Profit Margins

  • Utilize Value of Ukrop's Name

  • Can foster Customer Loyalty

  • Implementation of Category Management Strategy
  • Stick To What Ukrop's Does Best

  • Use Produce as a "Loss-Leader"

  • Follow the Market Trends

Giant Pursues Ukrop's

Reagan Advising Company

Chelsey Ammann

Joel Day

Ryne Worthington

Mickey Schaefer

Sam Lee

Tyler Schumaker

Giant Pursues Ukrop's

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