Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
PR Careers !
Discussion Board
FYI
Comm 303
Comm 308
Comm 403
Recall a recent experience in which you tried to persuade a friend of other person to take some type of action.
Make sure you identify the persuasive strategy.
counseling
research
media relations
publicity
employee/member relations
community relations
public affairs
government affairs
financial relations
industry relations
development/fund raising
minority relations
Special events
Marketing Communication
PR- Building/maintaining relationships with the public.
Marketing- Focused on direct revenue, quid pro quo
Meeting customer demands.
PR Concepts to Keep in Mind
1. Research- What is the problem?
2. Action & Planning- what is going to done about it?
3. Communication- how will the public be told?
4. Evaluation- was the audience reached and what was the effects?
Yielding to Persuasive Messages
1- compliance
-We need to be in control of our actions
-Resistance to change=psychological reactance
Resistance
Destructive- resisting for the sake of resisting
Constructive- contributes positively to the situation
i.e.- Stanley Milgram experiments
Maslow's Hierarchy of Needs
Self-actualization Needs
Self-esteem Needs
Social Needs
Safety Needs
Physiological Needs
Behavior is predictable
-our attitudes about personal rewards and
-how we think others will feel about our choices
Behavioral
Intention
Expectation of personal reward
Expectation of approval from others
Persuasion
Coercion: Threats and Punishments
-threats should be real to be influential
-i.e.- cancer vs. Y2K
-Social Expectations-rewards
-very influential
-norms,control(sanctions)
Persuader
Intentionally creates a message
1. arouse dissonance
2. present ways to reduce dissonance
Coping with Dissonance
To influence a target's
-discredit the source
-reinterpret the message
-seek new information
-stop listening
-change
Beliefs, attitude, values, and/or behavior