Loading…
Transcript
Principles
- The presentation of your assigned design principle should include the following:
- a definition
- a short explanation
- any rules for using that principle (trapped white space)
- at least three logos that demonstrate that principle
Design Principles
- Emphasis/contrast (focal point)
- Proximity/groupings
- Balance
- Alignment
- Harmony/proportion
- White space
- Repetition
What You'll Learn
Jigsaw
- Design principles
- Color theory (just a rehash)
- Color management
- Photoshop: understanding vector and bitmap graphics, using swatches, painting, drawing lines, drawing and modifying shapes, creating vector masks, using selection tools,adding text to images, outputting for web, print and video
- Illustrator: creating vector artwork, using Image Trace to convert photos to vector, artwork, drawing lines, painting, drawing and modifying shapes, using gradients
- I am going to assign each of you a design principle to learn about.
- You will research what the design principle is and write a short definition and explanation of the principle. Also, find at least three logos that demonstrate that principle.
- When you're done, I will put you in groups. Each group will have at least one person from each of the design principle groups.
- Each person in the group will then teach the other group members about their design principle.
- Everyone is responsible for taking notes and learning about each principle.
Summative Assessment
- Students will plan, create, and build a logo for use in other publications, such as business cards, menus, or advertisements.
Essential Questions
- How do companies use their logos to identify themselves and set up brands?
- How does one use color theory and design principles to create logos?