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Slogans

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BMW

What is BMW?

"The Ultimate Driving Machine"

"BMW - The Smart Choice"

''Sheer Driving Pleasure''

Founded in 1917 in Munich as an airplane engine manufacturing company by Franz Josef Popp.

In the present day and age, the company produces

cars, motorcycles and high-end bicycles.

The formula of success

Competitors

BMW is top company that integrates the strategy of being unique into it's business plan (concentration on premium segment of cars, leadership through innovation and emotional marketing)

BMW Group

BMW Group consists of three brands:

  • BMW
  • MINI
  • Rolls-Royce

Innovation

BMW Group sales

Worldwide sales

Vehicles sold in all markets according to BMW's annual reports.

Year BMW MINI Rolls-Royce Motorcycle*

2005 1,126,768 200,428 796 97,474

2006 1,185,088 188,077 805 100,064

2007 1,276,793 222,875 1,010 102,467

2008 1,202,239 232,425 1,212 115,196

2009 1,068,770 216,538 1,002 100,358

2010 1,224,280 234,175 2,711 110,113

2011 1,380,384 285,060 3,538 113,572

2012 1,540,085 301,525 3,575 117,109

Innovating to be different, to be the best and lead the others

• Efficient dynamics

• Clean energy,

• Connected drive

Customization

and customer orientation

Vision Number ONE

The essentials at a glance.

BMW is the world’s first manufacturer to introduce a full-colour Head-Up Display. All driver-relevant information is projected onto the windscreen in the driver’s field of vision.

Parking made easier.

Unique across Europe: the BMW 7 Series features Park Distance Control (PDC). The system employs ultrasonic sensors to determine distances when parking, and enables precise manoeuvring – even in the tightest of spaces.

Safety becomes measurable.

The world’s first integrated radar-based distance warning device is installed in the BMW Turbo concept car. The BMW Turbo also measures lateral acceleration forces and warns its driver when the BMW is losing its grip on the road.

Europe’s fastest advisor: a BMW.

With BMW Assist, BMW is the first European manufacturer to offer an extensive safety and services package. The new telematic services include, amongst other features, detailed traffic information and location-relevant information services for filling stations and hotels that can be sent directly from the BMW Call Centre and received in the car.

Standing for 'New Opportunities' and 'New Efficiency'

Why is BMW group successful?

• Customer is a part of production process

• Enhanced customer service

• Creating cars, you will enjoy to drive

  • Long-term thinking and responsible action
  • Very precision strategy for high-performing engines, high-recognition branding, high-profile racing cars.
  • Clear commitment to resource conservation
  • Establishing a strategy of ecological and social sustainability throughout the value chain
  • Comprehensive product responsibility

BMW vision is targeted towards creating value and securing future success. They are driven by their goal to increase profitability.

Panke said:

  • "I want people to be able to sit blindfolded in a BMW and know by the smell and feel that they are in a BMW and no other kind of automobile."
  • BMW builds high-performance products because BMW is a high-performance organization
  • Supervise human resources and information technology

Helmut Panke who was chairman of the board of management at BMW believed in the four 'Ps' in an effective organization:

Panke didn’t want people to follow him but he wanted people to follow his program and processes.

  • The right people: passionate of the job
  • Physical evidence: outstanding look
  • Premium positioning: from making cars to making profit
  • Product: original, unique and innovated
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