KBG

Ridge Road Estate Winery

Uniqueness and Differentiation Strategy

Promoting and Communicating plan

Premium quality

Unique blending techniques

• designs of expertise to their bottle with highly specialized features
• runs different advertising campaigns, focusing on being unique and differentiated

• provide the best quality in the market
• choose vendors based on quality and service rather than price
• building relationship with their vendors

• growing conditions and microclimate
• utilize one of the most modern wine making techniques and materials
• are perceived as high value and unique by customers

Critical Success Factors

Low Cost Leadership Strategy

• Sustainability
• Stakeholders Relationship
• Innovative Technology

• “everyday low pricing”- offers customers select lowest price in the market
• improve its supply chain efficiency
• investing in and upgrading its technology
• Corporate Culture

Innovative Technology

Effective Supply Chain

• diesel fuel technologies, turbocharged engines, automotive gear and direct fuel injection for high-end vehicles

Stakeholders Relationship

• firm has its own satellite system
• self-operating transporting truck fleet
• 160 distribution centers

Massive Infrastructure

• suppliers are treated as actual partners
• Contract with customers are always fulfilled on time and straightforward with high integrity
• carefully selected suppliers with criteria on quality and price of products
• “quality is our most valuable asset”

Sustainability

• operates more than 11,000 stores
• 250 million customers per week
• infrastructure requires significant investment and long time to complete

Corporate Culture

• protective toward the environment, climate and resources,
• lowering CO2 emissions, building environmental friendly applications and upgrading technical systems
• 2013, spent expenditure on R&D to develop environmental friendly products

• employees are dedicated saving practices to lower expenses
• bringing value, high in rarity, hard to imitated and non-substitutable
• requires time and expertise and cannot be purchased

Describe the idea you think is best

Pro

Con

Pricing

• prices above marginal costs to obtain positive profit
• ability to create unique, special and premium wines, promotion, communication and services

Special services

• Instead of having customers waiting in lines at the tasting bar, visitors would be gathered in groups, sitting at their bistro table and would receive a custom experience of wine with every visit

QUY HOẠCH SỬ DỤNG ĐẤT

• Khu vực thiết kế có tổng diện tích 89.764,8 m2. Bao gồm các loại đất như sau:

Đất khách sạn

Đất nhà máy

Đất ở mới

• Đất nhà máy: Diện tích 17.155,5 m2

• Đất khách sạn: Diện tích 2.8438 m2; mật độ xây dựng 50%; tầng cao 3 – 9 tầng.
• Đất bungalow: Diện tích 6.037,7m2; mật độ xây dựng 50%; tầng cao 1 – 2 tầng.

• Đất cụm nhóm nhà ở: Diện tích 22.913,5 m2. Mật độ xây dựng 50-100%, tầng cao 2-5 tầng.

Đất giao thông và hạ tầng kỹ thuật

• - Đất giao thông: Diện tích 19.496,5 m2.
• - Đất bãi đỗ xe: Diện tích 2.360,8 m2.
• - Đất hạ tầng kỹ thuật: Diện tích 1.598,4.

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