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CMNS362 Antidepressant Ads and its Impacts

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TW

Tiffany Wei

Transcript

THE INFLUENCE OF DTCA OF ANTIDEPRESSANT DRUGS

Janne Lehtinen

Haley Park

Lizzy Sun

Tiffany Wei

Findings

Introduction

  • Direct-to-consumer advertising (DTCA) increases peoples' awareness and knowledge of prescription drugs and health concerns
  • Previous Research:
  • Young adults are vulnerable to DTCA of antidepressant drugs
  • DTCA encourages people to "drug-seeking"
  • and unable to define their mental health problems

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Methods

QUANTITATIVE

  • 80 participants from online survey
  • 19-questions, open-ended and close-ended
  • Distributed via Email
  • SPSS Software has been used to analyze survey

Research Question

QUALITATIVE

Critical Assessments

Conclusion

  • Influence of DTCA of antidepressant drugs on young adults (SFU undergraduates)
  • and Pressures of University
  • 4 face-to-face interviewees
  • 2 SFU undergraduate students
  • 1 Health Care Professionals (from SFU)
  • 1 Medical student (outside of SFU)

STRUCTURE

1) General questions concerning occupation, and basics of depression and antidepressants

2) Visual component: 2 DTC antidepressant drug commercials (Zoloft and Abilify)

3) Follow up questions on the advertisements (feelings, thoughts, concersn, ideas, etc.)

Conclusion

  • limitation of the methods
  • lacking variety of participants
  • nature of the survey
  • ethics
  • interview setiing concerning visuals

  • Undergrad students are critical towards antidepressant drugs and its advertisements.
  • They experience depressive symptoms (possibly clinical depression in some cases), but they prefer not to be dependent on medication.
  • They rather look for alternatives

  • students are skeptical about antidepressant drug advertising
  • DTCA does not encourage our population into "drug-seeking", regardless of Pressures experienced during university
  • Therefore, young adults within our research are not vulnerable to DTCA

Suggestions

  • new type of DTCA
  • visual component to survey
  • attitudes toward DTCA after repetitive exposure with control group
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