Introducing
Prezi AI.
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Loading…
Transcript
Audiences
- Location
- Size
- Consumption
- Subjectivity
Historical Meaning
Control
- Journalists as gate keepers
- Corporate control
- audience as objects
- audience as institutional contractions
- audience as active users of the media
- audience as producers and subcultures
Exposure
John L. Sullivan
- Selective exposure
- Speed
- Public opinion
People formerly known as the audience (Rosen)
- use of interlinked platforms
- participatory modes of communication
- co-creative activities
Audience Models
Audiences
"the persons reached by a book, radio or television broadcast, etc.; public:
Some works of music have a wide and varied audience."
Dictionary.com
- audience-as outcome
- audiences-as-mass
- audience-as agents
James G. Webster
Approaches to Audience Studies
Limitation of the audience
Sociological
"intimately tied to broadcast modes of consumption"
Ecological
interaction between media and society, how society influences the media, how media changes society
William Merrin
holistic approach, relationship between biological and technological life, creation of environments, rejection of linear way of thinking as opposed to network development, three-dimensional model.
Classic models
Questions about the Audience
- What will audience think?
- How will audience act?
- Effect model/hypodermic needle model
- Uses and Gratifications Model
- Reception Theory (encoding/decoding)
- How will audience react?
- What will it contribute?
- How will audience influence the message?
- How will the audience interact with the message?
Choose a template
Presentations from around the world
Learn more about creating dynamic, engaging presentations with Prezi