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Company overview
Purpose of this project
The platform Business
Studiz - For Students by Students
- Founded in 2013 by Lasse Tindbæk
- Vision is to be the biggest student discount distributor in Denmark
- Will always have the students in mind, will be a company that hires and relies on students
- Based on a platform business model
- Wants to make the student life easier and more fun
- Currently no profits yielded
- Currently around 17.500 users.
- Active in Aarhus, Aalborg, Roskilde and Copenhagen.
- This project aims at coming up with initiatives for Studiz to gain more users
- A Internationalization of the company can bring in a large number of users from a untapped market.
- Making Studiz a part of the students life is important
- A new revenue stream for studiz can be obtained through working with the educational institutions and student organizations.
- Activity of the users are important, and with initiatives to create more activity for Studiz, such as a social network.
Phase 2 - internship program
Phase 3 - integration into the schools
Phase 4 - social network Studiz
Phase 1 - internationalization
Step by step plan
Internationalization of Studiz
Internship program
Step by step plan
Integration into the schools
Step by step plan
Social network Studiz
- First step: translating material to english
- App
- Website
- Marketing material
- Second step: recruiting international students
- International presence in studiz
- Get insight into the life of a international in Denmark
- Creating firsthand relations with internationals
- Third Step: relations with organizations
- AIESEC
- Creating a event section of Studiz with ticket sales and automatic student status verification
- Provides a service for student organizations
- Creates a potential new revenue stream
- Makes Studiz a more instrumental part of school life
- Could create more traffic for Studiz and more repeat customers
-Student exclusive social network
- Creates traffic
- Needs to stand out from other social networks
- Could be incorporated with the idea of ticket/event system
- Makes Studiz a must visit website
- Can gain a foothold of the international students in Denmark
- Approx 29.000 international students in DK
- High living costs in Denmark is the biggest obstacle for international students
- Number of international students likely to increase in coming years
- Can help when Studiz is ready to expand
- Better structure for the interns
- More targeted tasks for the interns
- More effective work force
- Having interns only focus on the users, will make them more focused
- Starting in some of the cities where Studiz are already present
- First step: research the initiative
- Making sure that the social network has a lure to the students
- making sure that the network is done correctly so not to be another Facebook Clone
- Second Step: Making the social network
- Putting in the time to setup the social network
- Third Step: making the social network marketable
- Creating enough buzz around the social network to lure enough users
- Making the social network a stable part of a students life
- First step: creating a guide for the interns
- Will help the intern initially
- Will guide the intern when i doubt
- Makes the tasks clearer
- Second step: recruiting and hiring interns
- Use educational institutions as pipeline for interns
- Happens simultaneously with getting internationals as help
- making the interns only responsible for the user side of business
- First step: researching the idea
- Is the service wanted and something Studiz can sell?
- Technically how to set it up
- Financial problems in handling payments to non-profit organizations
- Second Step: setting up the system
- The revenue stream comes from selling the service to the schools and organizations
- Bi annual fee or per event fee
- Payment system
To marketable platform
From now