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What this says about the particular group

Target Audience

  • The message says that the particular group in society likes this silly humor and this form of advertisement draws in their attention
  • Additionally, appeals to the outdoorsy man because of the reference to nature, and shows this groups more adventurous side
  • The target audience is mainly young men.
  • This is evident in that it is an "Old Spice" deodorant commercial which is typically worn by young men.
  • In addition, the humor suggested in the commercial is generally enjoyed by young men as well.

Definition

How the Argument is Meant to Persuade the Target Audience

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  • The argument is meant to persuade the target audience by using humor to convey why their product is desired over the competition.
  • applies a general statement too broadly; it takes a general rule and applies it to a case to which, due to the specific features of the case, the rules do not apply
  • the opposite of hasty generalization

Logical Fallacies

  • The logical fallacies used in this commercial are sweeping generalization and non sequitur.
  • The man exclaims that nature is nice as a general statement after a hamburger pops out of a log, which is an extreme unnatural occurrence. The rules do not apply to this case because a hamburger or woman inside a log are usually never found.

Message

  • The message of this commercial is that Old Spice products smell amazing, and are nicer than if you witnessed all of those animals, the girl, and a cheeseburger in nature at the same time.

Sweeping Generalization

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