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Typical Horror Movie Text and Font
The poster used to advertise 'The Conjuring' has its title written in a bold capitalized, white font. The white font stands out on the dark background which instantly attracts the audiences attention. The font style used is quite ancient looking, it is relatively simple and easy to read.
The text and font used on horror posters is often bold and clear. The colour white is commonly used as well as red which stands out on the dark backgrounds.