Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Mass Media, Lecture 1. A Brief History of Mass Media
6
1. What are some of the key dates in the history of media technology?
invention of the printing
press (Gutenberg)
1837: telegraph
(Morse)
1839: photography
(Daguerre)
1876: telephone
(Bell)
1927: first movie with sound (The Jazz Singer)
1941: first commercial TV broadcast
1949: first network TV broadcast in the US
1956: VCR
1969: internet (Pentagon)
1990: World Wide Web
2. What is the basic history of the US media industry?
Development of the modern press (1840-1920)
Radio, television, and the rise of the broadcasting industry (1920-1970)
Creation of media conglomerates (1970-
Before 1840, newspapers were mostly political tracts intended for a small and elite readership of partisans
by 1920, the newspaper had become the first real mass medium in the US
tremendously profitable
emphasized impartial information, with a particular focus on political and economic information
established primarily as an entertainment medium
two key phases:
radio (1920-1950)
television (1950-)
3. What is really new in today's media environment?
What is Really New:
How do these new developments get connected to existing patterns of media production and consumption?
1. Global multimedia synergy,
convergence culture
How are these patterns connected to changes and differences in media policy?
2. user-generated content
Media Use In the US, 2010
3. Always connected
How is the US different from other parts of the world?
media shape our social understandings
and expectations
But, our social relationships and social understandings also have an impact on media
media shape social relationships,
occupations, and professions
Main questions for today:
Extra Credit options
go to Sage study website:
http://studysites.sagepub.com/croteau5e/study/articles.htm
Select a reading that is not assigned on the syllabus
1897: cathode ray tube (Braun)
answer the questions
Good answers = 1 point
mediocre answers = 1/2 point
can do as many as five extra credit assignments
must complete the assignment before the test covering that chapter
1896: motion picture (Lumiere)
1973: first mobile phone
(cc) image by jantik on Flickr
1895: first radio transmission (Marconi)
1450
1900
1950
1930
1850
2000
1. media technologies are often developed far in advance of their ultimate use,
and often are intended for purposes very different than their ultimate destination
2. The development of mass media as an industry of popular culture is really a
pehnomenon that takes off in the 20th century