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The 4 P's of Tim Hortons
1,380
By: Kimberly Ng
Block: 1 - 2
1. The Product Mix
What the store sells.
Tim Hortons sells many different products including:
2. The Price Mix
How much the customer is willing to pay.
In the low price range.
Around $0.15 - $25.00
3. The Place Mix
Where the stores are located and how the products get to the customers.
3436 locations in North America so far.
One location is the Tim Hortons in Pacific Centre.
- A lot of people go there to shop
- They might take a break and have a snack
- Lots of foot traffic
4. The Promotional Mix
How the customers know about the product or service.
Successful?
Yes, Tim Hortons' Marketing Mix is successful because it follows the 4 P's.
1. Product Mix - There is a great variety of good quality items.
2. Price Mix - The prices are affordable.
3. Place Mix - They are located in heavily visited areas.
4. Promotion Mix - There is a lot of promotional activity that increase sales.
The End!
The 4 P's of
- Coffee
- Sandwiches
- Baked Goods
- Specialty Beverages
- Wraps
- Breakfast Items
- Healthier Options
Tim Hortons
Medium Coffee $ 1.17 - $1.22
Large Cookie $ 0.89
Turkey Sandwhich $ 2.50
Dunkin Donuts
Medium Coffee $ 1.49
Large Cookie $ 0.99
Turkey Sandwhich $ 3.00
Starbucks:
Medium Coffee $ 1.96
Large Cookie $ 1.25
Turkey Sandwhich $ 2.00
- Chili
- and of course ...
Donuts!
Advertising and promotional strategies include:
- Coupons - Help save money
- Contests - Customers can win a prize
Ex. Rrroll up the rim to win!
- Samples - Lure customers in to see if they like it
- Special events
Ex. Camp day, which donates all their money from one day to send kids to camp
- Premiums - Customers get something free with the product
Ex. Free Hashbrowns with the purchase of any Breakfast Sandwich