NEXTEXT

Marketing Strategy:

PAC 12 Projected Revenue:

Target Market: college students ages 18-30

this includes grad students or those who choose

to complete their degree at another time

Positioning: New,innovative and easy way to get college textbooks

Distribution:through online access on computer,Ipad,Tablet or Smart Phone

Sales Force:tech savvy team stationed at various locations across the US,and personable employees to visit college campus and spread awareness

Money back guarantee if not satisfied with 30 days of product use

Marketing Plan

2018: $85M

Financial Goals:

Financial Obstacles:

Presented by:

Marketing Goal:

-Negotiate copyrights contracts to represent 35% of our projected revenue.

-This number is based on competitive royalty options found in the current marketplace

-Other fixed costs include site maintenance, management salaries and cost of locations

-Other operational costs include Sales Team commissions and employee incentives

. US PIRG College Board estimates average college student spends $1200 annually on college textbooks

.Goal-sell NexText to all 12 Pac12 Universities-schools with many students,many schools and majors, curriculum diversity (gain nationwide attention and recognition)

.Based on College Boards estimate, $510,000,000 is spent annually on college textbooks at Pac12 Schools

.Based on our price we project $85,000,000 in revenue by 2018

Diana Sleep___________________

Mason Clevenger________________________

Amanda Rogers_________________

Kajal Patel______________________________

Summary:

.Recognize competitors : Amazon,Chegg, Efollet

. GOAL: to increase market share

.Projected Market Share of online textbook rental market will be 50% by 2018

. Goals are agressive but attainable

Monitoring Progress:

We can't wait to make the lives of textbook buyers a little easier.

We are confident that our marketing plan and steps for implementation will help us reach success.

We offer customization,usability and affordability.

NexText will help our customers be better Students.

NexText will help our environment by wasting less paper and natural resources

.measuring progress during process and after years worth of productivity

.hire employees for "Productivity Management"

.will measure a number of aspects including units sold anualy,customer satisfaction and feedback, number of returned customers,speed and overall product effectiveness

.continuously refer to our financial and marketing goals

.monthly assessments of economic productivity and quality control

.extensive annual report highlighting company's points of success and weaknesses

Current Situation + Market Opportunity

Dont Forget! "Every Book YOU Need.

Great Price. Hassle Free"

"Every Book YOU Need.

Great Price.

Hassle Free."

.NexText is a unique idea that the market has never seen before

.Up until this point, every student has been through the complicated and time consuming process of buying textbooks

.College students are attracted to the idea of online textbooks that correspond with their courses

.We are in the age of booming technology

.NexText has the opportunity to make student's lives easier and the opportunity to promote student individuality and success

Implementation + The 4 P's

home screen

Product:

What is NexText?

"Place" is the online site where users can access their course material

Place:

It is essential for NexText, that our customers enjoy their online experience

.online domain where

college students have

customized access to their textbooks

.format similar to Netflix where you pay monthly or

Semester set price for unlimited access

.features include both required and recommended further reading,suggestions tab,novel reviews under title, interactive aspect of site where customer can interact with another student reading the same material or enrolled in the same course

.help center, 24/7 Chat, "How To" tab for first time site navigation

.easy to use and physically appealing with black,red and white color scheme

.customers can access their account and view all of their course material in an organized and easy to read manner

Place:

NexText is an online domain similar to Netflix, where college students can pay a monthly fee, or semester set price and gain access to every textbook they need that corresponds with their own specific course curriculum.

In addition to providing the required texts for students, NexText will also provide access to the recommended texts that teachers often suggest for their students.

Help Students,Help Environment

.customer reviews section under every novel title

.24/7 site service and help, "how to" page for first time site navigators

.encourage customer feedback about site,speed,efficiency

Price:

At NexText we want our customers to have an easy, affordable and hassle free way to rent textbooks

Promotion:

Promotion is very critical for us in launching a brand new product.

.launch nationwide ad campaign with TV commercials that highlight NexText's benefits,features and company slogan

"The books YOU need. Great Price.Hassle Free.

Semester Long Access: $189.99

Monthly $15.99 (with year long commitment)

.objective for choosing these prices is to increase profits and market share

.once we gain better following and increase awareness we are confident our profits will increase tremendously by 2018

.brand ambassadors to college campuses to set up booths and share information about NexText to our target market

.T-Shirt giveaways, laptop cases,pencils, and water bottles with NexText logo