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Transcript
- consumer groups, significantly younger
-Analyze consumption factors
-Dicuss advantages and Drawbacks on economy
- Promote the formation and development of emerging industries
- Advertisement Sector
- Changes in competitiveness of domestic product
- Imitation market
Analyse Chinese Luxury Market and Discuss its benefits and drawbacks
Price?
$43,400.00
- NO Essential Affluence
$59,995.00
Source: McKinsey Quarterly
- Limit high class
- Change Income
Development Features
- Luxury good
- Long period of growth
Chinese personel disposable income levels
- Luxury market
Total value of China's domestic luxury market reached $10.7 billion in 2010, up to 13.8% over 2009.
Chinese consumer group 20-40 year old
Western countries, the 40 to 70-year-old
- Luxury lifestyle
- Luxury tax
LUXURY
2012 spring festival
$7.2 billion
Travel
increase of 29% from $5.6 billion
Individual
Quality,
Self pleasure
Consumer motivation
Social
Show off
,Status
symbol
Consumer psychology
- Show off
- Investment
- Taste
Outline
-Current Situation and Trend
- 3.5 million hits during the 30 days
- Big boost E-commerce
Potential market, Pursue oppurtunities
- Service Sectors
- Broadcast in prime time to promote product
Improvepublic awareness
- Competition
Creation,Innovation
Pay for service
Advantages
Discussion
- In your opinion,From what lervel of product belong to luxury goods? For example, do you think Iphone or Ipad is luxury goods?
- Do you think Luxury goods are worth to buy even with high taxes?
AUD50,00
AUD1000,00
Disadvantages
- Abnormal consume behavior
Drawbacks
Money management
Benefits
Potential Market
- Drain of capital
Outflow of fund
Tax Rate
Price
- Irrational consumer structure
73% 45 , 45% 18-34
- Luxury consumption
blind consumption,
pre-mature consumption
- imbalance between domestic and foreign
2010,56%,13Billion
国内外奢侈品消费失衡
China's domestic luxury
special
Target Global market
Cultural value
Why?
Source: McKinsey Quarterly
- Second largest luxury market in 2012
- Chinese luxury consumers prefer to shop overseas