Hallyu wave and the effect to Vietnam Youth

Korean wave and the influences on Vietnamese young generation

1Q14 - Group 2: Le Nguyen Thuy Linh

Tran Thi Minh Phuong

Content

• Overview about Korean Wave

• Components of Korean Wave

K-Pop

• The influences on Vietnam Youth

• “South Korean President Lee Myung-bak ranks the overseas success of K-pop among his country's top achievements, and the government operates a “Korean Wave”

• Conclusion

• BigBang, G-Dragon, 2ne1, F(x), TVXQ, Super Junior, ...these are only a handful of the successful names that are shaping the K-pop industry.

Television (Drama)

• Korean Dramas are the original source of Hallyu.

• One of the biggest reasons they have been able to expand their audience is because Hallyu now airs the dramas shortly after they are shown in Korea.

***Examples: Boys Before Flowers, Cheese in the Trap, Reply 1998,...

Components of Korean wave

Movie

Overview

Korean wave

• Recently the Korean film industry has been killing it at international film festivals often taking home some of the most prestigious awards such as
• Oasis – by Venice Film Festival – 2nd place
• Oldboy by Park Chan-wook – Cannes Film Festival – 2nd place Samaritan ....

• Film

• Fashion

• Technology

• “The Korean wave” (Hallyu) – the growing popularity of all things Korean, from fashion and film to music and cuisine

• Kpop

• Food

• Television ( Dramas)

• Hallyu which refers to "the flow and spread of Korea" and is translated into Indo-European languages as the Korean Wave.

Food

• Restaurants serving traditional Korean dishes began to open in the world’s leading metropolises such as New York, London and Paris

• The Korean Wave is based on many different aspects of South Korean culture

• Korean food widely available in supermarkets

• Customers are turning to more Korean ingredients and accepting Kimchi as a condiment staple.

• BiBimBap and bulgogi are popping up on menus and in delis everywhere.

Fashion

• From the Korean movie, the dress style was imitated and the audience become the fashion trends over the world.

Technology

• Considered Early Adopters by technologists.

• Since late 2007, the Hallyu phenomenon has experienced a significant shift with the growth of social media.

• Made innovations in SNSs (e.g., Cyworld) and smartphones (e.g., Samsung’s Galaxy), as well as online gaming (e.g., Lineage and Aion),