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Apple Store Customer Journey Map
41
Transcript
Apple Store Customer Journey Map
You Walk out the door.
Sales associate hands you your shopping bag and receipt
You decided which watch to purchase
The sales associate starts the checkout processes right in front of you
BY: Dunia Martinez
You have a watch fit session
Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs, who brought to the new company a vision of changing the way people viewed computers. Creating Ipad, watches, and IPod as a profound impact on technology. Job's innovation has influenced not only how we use computers but the activities for which what we use them.
You walk to the Apple watch display
Engagement between you and the sales associate
A sales associate approaches you for assistance
Multi-Channel
- Online
- Brick and Mortar
Personas
- Any types of ages
Product's left and right
You see an advertisement of an Apple watch online.
You walk into the store
You get greeted with a warm welcome
The showroom atmosphere is loud and overwhelming
You park your car
You drive to the Apple store
That creates a need and a want.
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