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Public Relations Specialist
Transcript
Nature of the Work
Employment
- Number of jobs in the occupation: 258,100
Year provided: 2010
- Plan and direct relations programs designed to create and maintain a favorable public image for the employer or client
- Create marketing and promotional material, both print and electronic
- Work with manager and business units to determine event budget and manage expenses to that budget
- Design and launch email marketing campaigns
- Identify, develop, and execute communications strategy for key media coverage and industry trends
Related Occupations
- Types of industries or locations: Business, marketing, advertising, communication industries. Offices.
Working Conditions
- Normal working hours: 30-40 week
- Advertising & Promotions Managers
- Marketing Managers
- Public Relations & Fundraising Managers
- Education Administrators
- Property, Real Estate & Community Association Managers
- Insurance Sales Agents
- Arbitrators, Mediators & Conciliators
- Copy Writers
- Work schedules can be irregular and interrupted. Public relations offices are busy places.
Unpleasant or dangerous aspects:
Unpaid overtime is common and must be at the job or on call all around the clock.
Special Abilities
Job Outlook
- Creativity
- Initiative
- Good judgement
- The ability to communicate clearly
- Change in Employment:
Average growth
- Opportunities & Competition:
Good opportunities
Training, Other Qualification, and Advancement
- Opportunities: Internships, formal training programs for new employees
Sources of Additional Information
Earnings
- http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm
- http://www.americasjobexchange.com/public-relations-specialist-job-description
- College degree combined with public relations experience through internships
Range of average yearly earnings: $28,910
Year provided: 2012
- Certification requirements: Must major in public relations, journalism, advertising, or communication
Public Relations Specialist
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