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”Lady Gaga is not simply a singer, she’s a performer.”
The success of her performance comes from her visually powerful and provocative packaging.
“You’re so entertaining, it’s like you’re not just a singer, you’re a show” – Ellen de Generes
“Gaga’s about faking fame and she doesn’t claim it to be genuine…That’s part of her goal: to demonstrate how powerful artificiality is” – Kate Durbin, editor
Music videos – one of the most effective means for the creation and popularization of a pop star.
Global Financial Crisis
She is the spectacle of excess. The overproduction of excess.
Unceasing desire for surplus value
Lady Gaga feeding on the desire of the audience
This is how Lady Gaga constructed herself as a spectacle. But how are we to understand the nature of her disturbing, yet strangely entertaining visual performance?
Gagita’s parody is his way of buying into Lady Gaga’s pastiche.