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Transcript

Meet Our Team

Shayda Ansari

Alexa Strauss-Derby

Lexi Leon

Alix Lemke

Business Model Changes

  • Cultivating close relationships with customers and business partners

  • Innovative technology with ARM

  • Income model

Our Product: NOBLE

NIRVANA

  • Sonite
  • Focus on
  • Power (85)
  • # of Features (20)
  • Design (10)
  • High Performance and Convenience
  • Targeting: High Earners

Cooperative Partnership: ARM

Choice of Market: United Kingdom

  • Joint Venture with ARM

  • Future growth

  • Long term growth

  • New Legal Entity

  • Avoid Cultural Clash

  • Spread Risk among Nirvana and ARM

  • Geographically: London is the financial Hub of Europe

Details of Partnership

  • Economically: Stable economy

  • Technology Transfer: Joint Venture

  • Ownership : Arm 49%, 51% NIRVANA

  • Control: NIRVANA will maintain control

  • Length of agreement: 10 years contract , 5 year contingency

  • Culturally: High end consumers
  • Administrative: Low political instability

Strategies Pursued in Markstrat

  • Targeting High Earners
  • Used semantic scales to develop our product
  • Altered characteristics to reach multiple market segments

(SPI)

Strategy Adjustments

Key Issues

  • Initiate R&D every year

  • Sufficient Commercial Teams

  • Focus on Bottom Line
  • Insufficient Production
  • Spent too much on Advertising
  • Did not initiate R&D

Positive Growth Continued

  • Correct Production

  • Conservative Spending

Corrections That Led to

Positive Growth

Positive Growth when correct brand characteristics were initiated

(SPI)

(Market Segment : Explorers)

Key Issues

  • Product characteristics were not catered towards one segment

  • Spent too much on advertising

(SPI)

Thank you for your time!

Lessons Learned

  • R&D projects must be initiated frequently

  • Budget must be allocated properly and appropriately to emphasize profitability

  • Commercial teams and distribution channels must be assigned accordingly
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