Meet Our Team
Business Model Changes
- Cultivating close relationships with customers and business partners
- Innovative technology with ARM
NIRVANA
- Sonite
- Focus on
- Power (85)
- # of Features (20)
- Design (10)
- High Performance and Convenience
- Targeting: High Earners
Cooperative Partnership: ARM
Choice of Market: United Kingdom
- Spread Risk among Nirvana and ARM
- Geographically: London is the financial Hub of Europe
- Economically: Stable economy
- Technology Transfer: Joint Venture
- Ownership : Arm 49%, 51% NIRVANA
- Control: NIRVANA will maintain control
- Length of agreement: 10 years contract , 5 year contingency
- Culturally: High end consumers
- Administrative: Low political instability
Strategies Pursued in Markstrat
- Targeting High Earners
- Used semantic scales to develop our product
- Altered characteristics to reach multiple market segments
Strategy Adjustments
- Sufficient Commercial Teams
- Insufficient Production
- Spent too much on Advertising
- Did not initiate R&D
Positive Growth Continued
Corrections That Led to
Positive Growth
Positive Growth when correct brand characteristics were initiated
(Market Segment : Explorers)
- Product characteristics were not catered towards one segment
- Spent too much on advertising
Thank you for your time!
- R&D projects must be initiated frequently
- Budget must be allocated properly and appropriately to emphasize profitability
- Commercial teams and distribution channels must be assigned accordingly