Mondelez Strategic Analysis

Mission

Mission Statement

"Our dream is to create delicious moments of joy – and that’s exactly what our tasty snacks do. They’re that stolen moment for just you"

Two Primary Goals:

• Deliver top-tier financial performance
• Be a great place to work

Three strategy Parts:

1. To employee:

Ensures a safe work environment to gain the attention of talented people

2. To consumers:

Put consumers in the first place and meets the needs.

3.To environment:

Protect resources

Issues & Problems

Internal S.W.O.T.

Strengths:

• Product Varieties: Gum, candy, chips, cookies, crackers.
• Popular Brands: Oreo, Nasbisco, Ritz, Trident, Stride.
• International Relations:

Top 3 Issues

1. Focusing to much on the European market.

2. New Health Trends

3. Fluctuating currencies

Weaknesses:

• High focus in European Market.
• 57% of revenue is spread across 4/5 of Mondelez' major consumers.

Strategic Analysis of

Mondelez International

Strategic Recommendations

By: Javon Coleman, Morgan Watkins, Mike Craig, Brandon Grotha, Menglin Li

External S.W.O.T.

• Strategic alliance with Hershey's
• Functional Gum
• Cost? $59 million
• Profitable? $500 million
• Asia-Pacific

Opportunities

• Portfolio Organization Improvement - Mondelez' Portfolio is complex.
• Health trend Appeals.
• New Geographic focus

Threats

• Threat of New Entrants
• Threat of Substitutes
• Bargaining Power of Buyers

For the Years Ended December 31,

2014 2013 2012

(in millions)

Net revenues:

Latin America $ 5,153 $ 5,382 $ 5,396

Asia Pacific 4,605 4,952 5,164

EEMEA 3,638 3,915 3,735

Europe 13,912 14,059 13,817

North America 6,936 6,991 6,903

Totals $ 34,244 $ 35,299 $ 35,015

Executive Summary

Strategic Recommendations

Mondelez manufacture and market delicious snack food and beverage products for consumers in approximately 165 countries around the world and have operations in 80

Fall Out

Marketing Efforts in other areas

• Cost? $27 million/ $621,000
• Profitable? $646 million/ $14.87 million

Mondelez’s portfolio includes nine billion dollar brands including LU, Nabisco, Oreo, Cadbury, Cadbury Dairy Milk and Milk chocolates, Trident gum, Jacobs coffee and Tang powdered beverages

Their goals are to achieve industry-leading revenue growth, leverage their cost structure through supply chain reinvention, productivity programs, volume growth and remain committed to growing their business while protecting this planet and its people

Issues that could arise include:

• Deal structure
• Cash versus equity
• joint liability
• Culture
• Government Regulation
• Currency Exchange

Strategic Competitive Advantage

Strategic Recommendations

Smaller Packaging

• Industry Experience
• Cost? $438 million
• Profitable? $1.8 billion

• Sutainable, profitable growth
• Fast-growing Categories
• Advantaged Geographic Footprint

Questions

Strateic Competitive Advantage

• Brand Superiority
• Leading innovative platforms
• Strong routes-to-market