Advancing Your Non-Profit Mission with Social Media: Promising Practices for Marketing and Fundraising Interactive Workshop

Activity 1 -

Select a goal, objective and strategy

Activity 2 -

Select a social media network

Blog....

Activity 3 -

Define at least 3 tactics

Questions

Twitter: @Nichole_Kelly

Be prepared

The Social Media Firm that Understands Your Bottom Line

Goals

Conclusion

the options

Email Newsletter

Understand Your Mission

Follow Up Call

Align with Your Current Strategies

Referral

Events

Direct Mail

Client Meetings

Activity 4 -

Write an engaging status update

Leverage what you already do

1

Generate Revenue

Direct Mail

Measure Success

Email

Partnerships

Keep Clients Happy

Service Clients

Find Your Audience...Give them a reason to convert

Grant writing

Work Smarter

Not Harder

Generate Eyeballs

Public Relations

Website

TV Advertising

Create multi-purpose content

Networking

PSA's

Leverage content in multiple places

Radio

Events

Tactics

• Create a content calendar with fliers, emails, blog posts, status update themes, and events
• Create blog series about with how you know you need X service
• Promote at least one secondary piece of content in every email
• Add email sign up to Facebook tab
• Create a downloadable piece of content behind a form with email opt-in

Advancing Your

Non-Profit Mission

with Social Media

4 Tips to Make Facebook Pages Engaging

Donate a latte love campaign

It's Not about YOU....it's about THEM

The average price for an espresso based drink is $2.45

Increase donations from individuals

1) Increase amount donated by each person

2) Increase the number of people who donate

Help clients understand services available

1) Provide client-facing educational

content online

• Create content calendar with latte themed trivia, questions, blog posts, photos and status updates
• Blog series with stories of past successes
• Blog series of plans for additional funding
• Add double latte difference call to action on blogs
• Update Donate Form with latte lingo on donation amounts
• Create status update library with latte theme
• Update share text to say I donated a latte love you can too
• Send emails to previous donors asking them to increase their donation by a latte love (add share feature)
• Share fun photos on FB of latte mugs filled with $$

2) Provide information for referral agencies online

Promising Practices for Marketing and Fundraising

Interactive Workshop

Increase usage of website resources

1) Look for opportunities to enter the conversation

2) Increase local search traffic from Google

You have to "earn" the right to talk about "you"

3) Increase traffic from Facebook

Strategies

80/20

Conversation monitoring

Provide a helping hand to those who can use our services

Increase donations from individuals

1) Increase amount donated by each person

The Social Media Firm that Understands Your Bottom Line

Help clients understand services available

2) Increase the number of people who donate

1) Provide client-facing educational

content online

• Set up Google alerts for relevant conversations
• Set up Google reader dashboard with relevant blogs
• Set up HootSuite dashboard with relevant searches
• When an opportunity to engage presents itself, provide links to relevant resources without being self-promotional
• Provide information on resources when appropriate even if it isn't related to organization
• Share conversations on other social media channels
• Add form with email opt-in for content downloads

2) Provide information for referral agencies online

Channels

Increase usage of website resources

the audience

1) Look for opportunities to enter the conversation

2) Increase local search traffic from Google

3) Increase traffic from Facebook

Where is YOUR audience?

How can you bring your audience to you?