Lululemon Atheletic

yoga-inspired athletic apparel

Vancouver, British Coloumbia, Canada.

first ever store in Vancouver in November 2000.

Wilson also had a vision to make his store to be a community hub where people could learn and discuss about the healthy life style.

the growth trend of women particiating in sports, especially yoga. had encouraged him to started to open a new store in Vancouver.

In 2012, the company's products were availabe at its 174 retails stores in United States, Canada, Australia and New Zealand

had their own company websites, www.lululemon.com

The net revenue increase from $148 millions in

2007 to $1000.8 millions in 2012.had been drive by

several .Factors they also had started to produced for

men also to widen their market shares.

Lululemon is expected to give strong competition to

the top sports producer such as nike, adidas, reebok

and under amour in the near future.compete with

their nearest rival in the mean time with the GAP,

Athleta, Nordstorm, Lucy and Bebe sores

Five-forces competitive analysis

diagram

Overall attractiveness of lululemon’s situation

Conclusion

Very

Attractive

Great

condition

Plenty of opportunities

Company strengths

Question 3

Key success factors

Capabilities in building a strong brand image and reputation

What does a SWOT analysis reveal about the overall attractiveness of lululemon’s situation? Perform a SWOT analysis of Lululemon.

Capabilities to increase geographic coverage

Good product design and styling capabilities

Strong

distribution capabilities

Introduction

Study Case 6 :Lululemon Atheletica Inc

Question 1

How strong are the competitive

forces confronting lululemon in

the market for performance-

based yoga and fitness apparel?

Do a five-forces competitive

analysis and Tawhidic paradigm

analysis to support your

answer.

Instructor : Assoc. Prof. Dr. Suhaimi bin Mhd. Sarif

Group 1 members:

Muhammad Hazmi Anas (L) 1223801

Ahmad Safwan b Zulkifli 1224107

Mohamad Nor Syamil b Mazlan 1221825

Muhammad Syauqi b Damla 1221489

Muhammad Rizwie Muhammad Yasir 1317927

Question 2

List and explain the key

success factors in the

market for performance

-based yoga and fitness

apparel

Tawhidic Paradigm

understanding to perform deeds in line with faith ('aqīdāh), worship ('ibādāh), and ethics (akhlāq) in the life as servant and vicegerent of Allah.

Akhlak

Producer

Consumer

Buyers

Substitute

Moderation

Al Furqan : 67

Supplier

Rivalry

Ukhuwah

Mahabbah

Mardatilla

Expenses

Lucy

Justice

Itqan

Ikmal

Nike, Adidas

Excessive

Nordstrom

Lululemon

Stingy

Reebok

Under U

New Entrance

Bebestores

Lululemon Atheletic

Based on Jim Harvey's speech structures