1951

Hotel and Restaurant Management in the Philippines

Utilizing integration software

Offering high quality food

History

Latest Trends in Hotel and Restaurant Management

Creating one place for revenue management, channel management and PMS to live has streamlined the booking and management process.

With a growing culture of foodies, guests are focusing on the quality of food available while traveling. There is a growing demand for healthy, natural and locally sourced options while on the road.

There were very few tourists visiting post-war Philippines, other than journalists and photographers interested in documenting Manila’s devastation. These few tourist fall into prey of touts who would steal guests from competing hotels. To counteract this practice HRAP instituted a Meet-and-Assist service at all main ports of entry in Manila, a service now common to all hotels in the country.

The Hotel and Restaurant Association of the Philippines was founded on September 12, 1951 by executives from 10 of the leading hotels and restaurants in Manila and nearby areas. Its main goal was to upgrade the caliber of the local hospitality industry by improving management, skills, personnel services, and overall standards while keeping abreast of trends and developments abroad.

To ensure the organization’s own level of excellence, it is affiliated with the ASEAN Tourism Association and the ASEAN Hotel and Restaurant Associations, while having a working relationship with the International Hotel and Restaurant Association.

Speed and precision

Fast booking, fast check-in, fast WiFi and fast responses to customer service needs will need to be implemented within hotels. Considering Millennials have no problems speaking up, if what they are seeking is not quick enough, they will turn to Twitter, Facebook, Yelp or TripAdvisor to voice their complaints.

1951

2014

Social media and mobile

Emphasizing a quality “experience "

Leisure travelers are not just looking for a place to sleep any longer; they want a high quality of life during their stay.

In the Philippines, it has linkages with all government agencies, particularly the Departments of Tourism, Labor and Employment, and Trade and Industry, and maintains active partnerships with a number of private associations nationwide.

When the HRAP was founded in 1951, it counted only a handful of hotels & restaurants as members. The post-war hospitality industry was not the dynamic one we know today.

Mobile activity has allowed social media to live in real time by allowing users to create updates, tag friends and check in on their mobile devices. Smart phones represent 50 percent of new mobile devices being purchased and the growth of connected devices will only continue to rise. Keeping an eye out for authentic ways to make use of emerging social/mobile applications will be of great value to those in hotel marketing.