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Copy of Master the art of Twitter Conversations
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Transcript
Master the art of Twitter Conversations
The Old Spice Way!
The brand had successfully crafted an appreaciated space and a huge fan following for
The brand and "The Old Spice Man"
Bold
Quirky
And Manly!
They designed the Indian Version with
Milind Soman
The TVC's went live and tweets starting pouring in
The brand took to Twitter!
And was all ears
And Old Spice responded?
Well the old spice way!
Twitter loved it.
There were cat fights
Only to get the Mantastic Man's attention
What's the big deal you say?
The Tonality
Bold | Quirky | Manly
The Customisation
Each image design had something to do with what the user usually tweets!
And the Result?
Only...
2.72 million impressions on Twitter
Moral of the Story
If you are going to do it...Do it the Old Spice Way!
"The Old Spice Man"
Were
And thus was born "Mr Mantastic"
Media Coverage
within first 48 hours.
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