Introduction
- Summary
- Target Market
- Perceptual map
- Map placement
Target Market:
Demographic
- Number of employees
- High volume business
- Annual revenue
What is a Perceptual Map
What is Smart office?
- Position of companies product
- Displays perceptions of customers
A new security service provided by Comcast to our business customers. This service can be used by our SMB customers, some businesses are excluded. We will offer HD cameras,as well as cloud backup to save footage. Providing businesses with a peace of mind their business is safe.
What SmartOffice offers
- 24/7 video surveillance
- Cloud based access
- HD cameras
- 12 Commercial cameras per location
- Professional install
Psychographic
Behavioral market
- Fear of incidents occurring
- Tends to constantly check on business
- Protective over belongings
- Enjoys easy access to everyday tools
- Expresses concerns with security
Geographic Market
- Repeatedly looks for reviews on security systems
- Checks for security systems
- Pricing for cameras
Perceptual Map - Security systems
- Metropolitan areas
- Urban areas
- Commercial areas- automotive, construction
- Public places- bars, restaurants
- Regions by population
Conclusion
Smart Office : Comcast