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Transcript

Introduction

  • Summary
  • Target Market
  • Perceptual map
  • Map placement

Target Market:

Demographic

  • Number of employees
  • High volume business
  • Annual revenue

What is a Perceptual Map

What is Smart office?

  • Position of companies product
  • Displays perceptions of customers

Price

A new security service provided by Comcast to our business customers. This service can be used by our SMB customers, some businesses are excluded. We will offer HD cameras,as well as cloud backup to save footage. Providing businesses with a peace of mind their business is safe.

What SmartOffice offers

Quality

  • 24/7 video surveillance
  • Cloud based access
  • HD cameras
  • 12 Commercial cameras per location
  • Professional install

Psychographic

Behavioral market

  • Fear of incidents occurring
  • Tends to constantly check on business
  • Protective over belongings
  • Enjoys easy access to everyday tools
  • Expresses concerns with security

Geographic Market

  • Repeatedly looks for reviews on security systems
  • Checks for security systems
  • Pricing for cameras

Perceptual Map - Security systems

  • Metropolitan areas
  • Urban areas
  • Commercial areas- automotive, construction
  • Public places- bars, restaurants
  • Regions by population

Price

(High)

htt

Quality

(High)

Conclusion

Smart Office : Comcast

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