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McDonald’s Marketing Mix: The 4 Ps

Conclusion

McDonald’s marketing mix is strategic because of the diverse approaches that are used. First, in identifying the “four P’s” of marketing addressed earlier (product, price, promotion, and placement), research shows that McDonald’s is very careful in making decisions that affect each area and/or how each area effects the other.

McDonald’s customer oriented or not?

McDonald’s wasn’t considered as a customer oriented company for a few reasons. The major reason for not taking as a customer oriented company is the unhealthy food that it offers.

Critisisms like

  • McDonald’s starts aggressive marketing to children at a very young age to develop trust and reliance.
  • The Happy Meals in don’t seem that much healthier.
  • Sugar and salt
  • Artificial flavouring
  • Gain Weight

Introduction

Product

McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlets. Founded in the United States in 1940, the company began as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

  • Hamburgers and sandwiches
  • Chicken and fish
  • Salads
  • Snacks and sides
  • Beverages
  • Desserts and shakes
  • Breakfast/All-day breakfast
  • McCafé

McDonald’s Marketing Mix: The 4Ps

Promotion

Place

The promotions aspect of the marketing mix covers all types of marketing communications.

Price

Made by: Martin Panovski & Zoran Gichevski

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