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Case 9-2 Hallmark Sound Card Product Launch; Sweet Music!

Conclusion

Evaluation

  • Weaknesses
  • Strengths
  • Suggestions
  • Sales results
  • Media Results
  • Suggestions

Activity

Please gather with your group and create a greeting card based on the theme given. Also choose a song to go with your card. Keep in mind who your target audience is and how the design and song will relate to them.

Once each group is finished, 2 members will present their group's card and song. Please state who you think your target audience is and how you are reaching them.

Planning

  • Create a "wow" factor
  • Celebrity endorsements
  • Consumer relations
  • Media relations

By: Julie Brossman, Sarah Haley, Vincent Mroczka, and Emily Thomas

Objectives

  • Impact
  • Output

Research

  • Product Research
  • Consumer Focus Groups
  • Sales Data Research
  • Consumer Online Idea Exchange

Introduction

  • Created in 2005
  • Partnered with Fleishman-Hillard
  • Modernized the card industry
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