Patagonia

Patagonia

Juliana Conrad and Joseph Azurin

Thank You

Works Cited

Beer, Jeff. “How Patagonia Grows Every Time It Amplifies Its Social Mission.” Fast Company, Fast Company, 15 Mar. 2018, www.fastcompany.com/40525452/how-patagonia-grows-every-time-it-amplifies-its-social-mission.

Blakely, Lindsay. “Patagonia's Unapologetically Political Strategy and the Massive Business It Has Built.” Inc.com, Inc., 30 Nov. 2018, www.inc.com/lindsay-blakely/patagonia-2018-company-of-the-year-nominee.html.

Gelles, David. “Patagonia v. Trump.” The New York Times, The New York Times, 5 May 2018, www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html.

Hiebert, Paul. “A Look at the Type of Person Who Shops at Patagonia.” YouGov, July 2017, today.yougov.com/topics/consumer/articles-reports/2017/07/10/the-type-of-person-who-shops-at-patagonia.

Norman Bowe: "Corporations have a moral obligation not to intervene in the political arena in order to defeat or weaken environmental legislation

• Environmental Activist
• Every other year, it hosts a conference where activists share tips and best practices for protests, fund-raising and litigation.
• Patagonia v. Trump
• Bear Ears and Grand Staircase-Escalante Monuments
• Write grants and produce documentaries
• Since 1985, Patagonia has given about $90 million to environmental causes.
• Vice President of Environmental Activism

DesJardins: "Producing long-lasting durable products that can be reused and recycled"

• 1993 the first company to ever make fleece from recycled plastic soda bottles
• Common Threads Initiative
• partnership between Patagonia and their customers to buy and sell Patagonia clothing
• follows the principal of biomimicry
• closed loop
• Make durable products

About Patagonia

Bowie: "US consumers have shown that they are typically unwilling to pay the extra costs for environmentally friendly products"

• Yvon Chouinard started Patagonia in 1972

• Mission Statement: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis"

• Uses sustainable materials in their products

Joseph DeJardin: "Corporations should redesign their operations in a way that are sustainable and prevent harm to the environment"

• "Worthiness Era"
• Millennial Consumers
• More likely to buy products that they feel are ethical and for a good cause
• Patagonia
• generates a yearly revenue of $750 million
• 1/3 are millennials
• Survey said more people were willing to pay for Patagonia because of durability of the product

• Call themselves the "Activist Company"

• Patagonia Action Works

- Connect people with environmental activist groups in their area

• Currently redesigning their operations to be carbon neutral by 2025
• Ultimate goal is to become carbon positive
• using only renewable electricity
• only use renewable or recycled materials in their products by 2025
• investing in renewable energy projects to cover the remainder of their carbon footprint
• regenerative organic agriculture
• rebuilds topsoil to reduce pollution from chemicals and traps the carbon that causes climate change