Marketing
Thank you !
Marine KOLL
Siyu LIU
Johanna MARCELLY
Florian MULLER
Chen WENHAO
KEDGE BS
3- Scenarios
If we accepted to work on this project, we will have to chose between 3 scenarios,
- 1st scenario : Keep on producing, in our current production sites, and export the products to China
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- 2nd scenario : subcontract the production to Chinese companies
- 3rd scenario : build our own production unit in China with a joint-venture
1st scenario
- Keeping the technology inside the company
- We can start produce right now
- We know where to source our different materials
- We can control the production, costs & margin
- Not have to find some transporters
- The cost of sending back the container
- Custom clearance
- Damage during the transports
- Limited by the size of the containers
- To train Chinese people
- To send people supervisors from our company in China
- The technology, not available in China
- The legislation
Kedge BS
One belt, one road
To develop maritime roads
- To access these different regions
- New potential markets
- Shorter transit time
- More Chinese military presence
- Our competitors
- The new ports may not be interesting for ship liners to serve
- Longer transit times
- Poor portuary infrastructures
- Poor inland links
- May foster conflicts
To develop trade inland roads
- Access of some hard regions in China
- Potential businesses
- Easier for us to bring there the material
- To do business with isolated countries
- Chinese incentives to invest in these regions
- Our competitors may benefits from those roads too
- The targeting regions are not developing
- Tough natural conditions
- Chinese governments may favour Chinese companies
- Geopolitical context
- Nature protection
2- Analysis
To develop infrastructures in China and Asia
- A huge potential market
- More business if we have a success
- International communication
- Maintenance service
- Offer them other product
- Create strong partnerships
- Decrease of taxes
- China may not conduce that policy until the end
- Local legislation
- High geopolitical risks
- The copy of our technology
- Volatility of some currencies
- Environmental risks
- Not receive payments
- Extreme conditions
1- Summary
General aim of the "one belt, one road policy" :
To develop trade between China and potential partners like Asia and Eurasia
Other goals
- To develop infrastructures in China and Asia
- To develop trade inland roads
- To develop maritime roads
PLAN
1- Summary
2- Analysis
3- Scenarios
Marine KOLL
Siyu LIU
Johanna MARCELLY
Florian MULLER
Chen WENHAO
KEDGE BS