On the other hand…
why do we care about this?
YouTube is first and foremost a cultural space of community building and shared experiences.
- There are no more barriers between the producers and the audience, OR professionals and amateurs.
- Encourages a participatory culture. It’s so easy to join in. And there are many different topics and categories.
- Prolongs the visit. Exposed to more advertising = $$
how could this have happened?
- Is also an active participant in the online audiovisual world.
- Many clips seem to be made by “anybodies”, that have no skills in video-making, and don’t care about the quality of their videos.
- General Mass > Specialized experts
- If you buy into YouTube, if you participate, you can have control.
- Potentially capture a world-wide audience.
- Become famous.At the end of the day, “YouTube” is still a brand.
1. Universal Appeal - It can’t be funny to one person but offensive to another. It has to be interpreted the same way across people and cultures.
by MakeupByLeinaBaaaby
47,383 views
Why the haul video?
Hauling + youtube = $$
xx,xxx views = xxx $$
Youtube Partner Program
the amount of money a hauler makes depends on how many video views.
Advertisement in Youtube
Haulers may also have corporate sponsors or become affiliated with a company.
2. Short And Simple - Internet users are multi-taskers. This is evident from the way we navigate from one website to another, usually without reading the entire content of the page. When it comes to the Internet where we expect things to be fast, the target audience is usually one who has a short attention span, and not much patience.
How to promote
3. Emotional Content - We humans are emotional creatures. That is why we are naturally drawn to things that arouse our emotions. Videos showing funny babies or pets and angry rants make us feel the same way as they do out of empathy. When we feel the same emotion as what the video portrays, we feel the urge to share it to others and say, "Yes, this is how angry/sad/happy I am". It’s also why heartbroken people tend to share tragic love songs on their Facebook wall.
can we make it go viral?
- Targeting audience
- Demographic, interest, keywords
- User favorite categories
Provide right target! Consume right clips!
4. Actionable - Putting some form of ‘Call to Action’ will encourage people to share the video with their friends and turn it viral. It doesn’t have to be a direct call to action. In fact, a subtle call to action works better in some circumstances because it makes us think that we have the freedom to choose to share or not, instead of being arm-twisted into doing it.
5. Identifiable & Relatable - When we share something on our social networking sites, we are actually showing a little piece of ourselves to the rest of the world. If we share quality content, people will see us as having good taste.