I.Executive Summary
Mission Statement:To provide an affordable fun way of transportation for you and your friends/colleagues.
Target Market: Our service gives the strength and flexibility to accommodate to anyone’s needs and style of transportation
Problems
Service offered: An affordable car pool transportation unlike UBER or Lyft
I. High Prices of riding individually
II. No interaction with carpooled stranger
III. Inconvenient traffic when getting someplace separately
Table of Contents
I. Executive Summary
Mission Statement
Product/Service
Target Market
II. Problem/Background Info and proposed product
Problems
Solution
III. Segments(SWOT)
Target Market
Place/Price
Promotion/product
IV. Sources Cited
Quick
CarPool
Sources Sited
Uber- https://www.uber.com/ride/
Lyft- https://www.lyft.com/
Uber vs. Lyft- https://www.thezebra.com/insurance-news/848/uber-vs-lyft/
https://www.ridester.com/uber-vs-lyft/
Customer Segments
Target Market:
Quick Carpool ranges from teenagers to a group of businessmen.
Place:
Anyone from a small city to a large urban one like Los Angeles can use this service. appeals to anyone anywhere and is accessible at the touch of a button.
Promo:
Social media, Posters in airports, restaurants
Price:
$2.00 fee upon ordering the ride, $1.00 per mile and $5.00 for cancelation fee. Everything will automatically be split with whoever you tag through your account.
Suggested Solution
I. A transportation service that accommodates to transporting a large group of people
II. Accommodate to consumers who need more space than the usual cars available on other companies
III. Also provide account linking which will calculate how much each member will need to pay
IV. Give more power and choice to the customer