Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Thank you,
cahernand@hartford.edu
Hate expressions, verbal and relational> highly concerning. "Go kill yourself" motto.
Conclusions
Avoid binary, essentialist approaches> bullying, fluid process.
Prevalent hate script> FtF aggressions, cyberbullying, and suicide
YouTube> land of entertainment and profit.
Commercialization of the medium>
May affect content, critical messages (Croteau et al., 2012).
Context> patriarchy, capitalism (profit, consumers).
Binary, essentialist roles (except Bullying, Stop It).
1. Hegemonic representations of bullying and anti-bullying> reinforce bulling.
Role of media and society in bullying.
Ideological values: aggressive masculinity, peer-objectification, mean behavior, status, competition, individualism, heteronormativity.
YouTube partners> dream of becoming rich.
2. Field needs radical approach.
Avoid youth demonization.
New terminology.
Bully-victim> two testimonials (Dyrus and Shane).
3. New role of Communication.
Commodification of bullying>
General users, partners (Erakat, Onision), companies (Machinima, Office Depot), companies advertised, and Google
All benefit from bullying> marketing, selling products, attracting viewers, ad revenue
Machinima
Office Depot
Erakat
Onision
Media literacy
Mormon Church
Communication skills
By ignoring diversity it reinforces idea of otherness and deviant.
Individualist approach to bullying prevents collectivist responses, social activism.
Homophobic, sexist, and racist> new lad (Milestone & Meyer, 2012).
Commodification of bullying trivializes and coopts anti-bullying messages (such as Office Depot), neutralizing its challenging power.
Profit oriented nature of YouTube> may difficult the access to more critical texts.
Scandinavia, 1970s.
What are the prevalent themes in the media construction and representation of bullying, anti-bullying, and bystanders in mainstream and homophobic bullying that younger audience consume and/or generate?
Ten videos, criteria
1. Search: bullying, anti bullying.
2. Filters: last year, views.
3. Selection: English-only, only bullying (repetition, no random aggressions), no age restricted.
1. The Bullying Experiment! (Erakat, 2013a).
2. 1D + OD Together Against Bullying (One Direction and Office Depot) (Office Depot, 2013).
3. "Hey" - Short Film on Bullying (Lugo, 2013).
4. The Most Beautiful Way To Stop A Bully I've Ever Seen (TDA Group, 2013a).
5. 8 Ways to Bully a Kid in Minecraft - School Edition (Part 19) (iancoullahan1, 2013).
6. Stop bullying! - A Monster High movie (SkyElekta, 2013a).
7. Bullying - Stop It (Mormon Channel, 2014).
8. Cyber Bullying (Onision, 2013b).
9. Dyrus on Bullying (MachinimaVS, 2013b).
10. When Bullying Leads To Suicide:R.I.P Cade Parker This Tribute Is For You:) (Whittington, 2013b).
fictional
texts
testimonials
anti-bullying campaign
opinioned
sketches
Carmen Hernandez-Ojeda
Thesis Defense
Spring 2014