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FRANCHISE

  • New business model in 1950´s
  • Benefits & Disadvantages
  • Exclusive business model canvas for franchisors

COSTUMERS RELATIONSHIPS

KEY PARTNERSHIP

COSTUMERS

How can franchisors build the gap between themselves and their franchisors´s costumers?

How can the two levels of relationships with key partners and suppliers - national or regional (franchisor) and local (franchisees) be best managed?

KEY RESOURCES & KEY ACTIVITIES

Because franchisees have TWO costumers, each of the business blocks of the Canvas Model has two levels: franchisees, and franchisees´costumers.

CHANNELS

What is the franchisee´s part in hey resources and key activities? What tools and resources will the franchisor require in order to support the franchisee?

What channels other than franchising are available? Is there any conflict of interests?How can new businesses models such as e-commerce be integrated so as to benefit rather than disadvantage franchisees?

COST STRUCTURE

References

REVENUE STREAMS

How do franchise channels cost compare with other channels costs?

How does the franchisor make money? How does the franchisee? What is the ideal balance?

Business model generation: McDonald´s

  • Alexander Osterwalder& Yves Pigneur. (2010). Patterns. En Business Model Generation(59-128). United States: Tim Clarck.
  • Adam Jones. (2014). McDonald´s major operation costs. 6/11/2016, de Market realist Sitio web: http://marketrealist.com/2014/07/must-know-mcdonalds-major-operation-costs/
  • Mcdonad´s Corporation. (2015). Annual reports. 6/11/2016, de McDonald´s corporation Sitio web: http://corporate.mcdonalds.com/mcd/investors/financial-information/annual-report.html
  • 2015. (McDonald´s corporation). External Key Partnership. 6/11/2016, de McDonald´s corporation Sitio web: http://corporate.mcdonalds.com/mcd/corporate_careers/inclusion_and_diversity/external_partnerships.html

KEY ACTIVITIES

CUSTOMER RELATIONSHIPS

KEY PARTNERSHIP

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

What need to be done to make its business model work?

Which kind of relationship McDonalds establishes with specific customer segments?

Which network of suppliers make the business model work?

Who McDonald´s aim to reach and serve?

Which are the products and services that create value for its costumer?

  • PROMOTION (TV, radio, cinema,online...)
  • COOKING
  • DELIVER FOOD (Inside or to a car)
  • PERSONAL ASSISTANCE
  • SELF-SERVICE
  • COMMUNITIES (Ronald McDonald house)

CHANNELS

KEY RESOURCES

Which are the most important assets required to make its business model work?

How does McDonald´s communicate with and reach its costumer segments to deliver a value proposition?

  • KIDS
  • TEENAGERS
  • BUSY PARENTS
  • FAMILIES
  • STUDENTS
  • VEGETARIAN POPULATION
  • OFFER DIFFERENCE CHOICES OF FOOD
  • PROVIDING MEALS OPTION FOR PARENTS IN A HURRY
  • PROVIDING FUN FAST FOOD FOR KIDS
  • LOW COST FEED
  • WI-FI INTERNET
  • RESTAURANT WORKERS, CORPORATE STAFF, FRANCHISE OWNERS
  • LABOR MARKET
  • TOYS
  • RAW FOOD
  • MATERIALS

PATTERNS

  • RESTAURANT CHAINS
  • PARTNER STORES (THEME PARK, AIRPORTS,...)
  • SOCIAL MEDIA

COST STRUCTURE

1. UNBUNDLING : private banking

REVENUE STREAMS

Which costs incurred to operate Mcdonald´s businnes model?

What is the cash McDonald generates from each costumer segment?

2. THE LONG TAIL: netflix

3. MULTI-SIDED PLATFORMS: google

4. FREE: free mobile phones

5. OPEN BUSINESS MODEL: Innocentive

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